S4 Capital acquires film studio Caramel Pictures and programmatic business ProgMedia

S4 CapitalMartin Sorrell’s S4 Capital has continued to expand the capabilities of its creative digital content production company MediaMonks and its programmatic consultancy MightyHive with the addition of two businesses.

MediaMonks has purchased food and liquids film studio Caramel Pictures, based in Amsterdam, for an undisclosed cash sum.

Broadening MediaMonks’ content studio’s capabilities, the purchase of the globally-operated studio adds directors, specialist crews, studio, robotic equipment and over 25 years of experience in digital photography and film for FMCG brands.

Caramel Pictures’ clients include Heinekin, KFC, KitKat, Lays, Magnum and Senseo, as well as FMCG companies such as Coca-Cola, Danone, Nestlé and Unilever.

MightyHive has merged with ProgMedia, a Sao Paulo-based programmatic consultancy founded two years ago by ex-Google employees Bruno Rebouças and Natalia Fernandes.

ProgMedia will become MightyHive’s Latin American base, helping the consultancy capture market opportunity and extend its capabilities in the world’s fourth largest market. The South American consultancy currently employs 27 people and its clients include iFood and Serasa Consumidor.

Consideration for ProgMedia will be half cash and half in S4 Capital ordinary shares, which will have a two-year restriction on sale. A completion payment will be made based on the audited accounts for 2018 and a further payment will be made based on achieving the targeted earnings before EBITDA for 2019, as soon as the audited accounts are available.

S4 Capital executive chairman Sir Martin Sorrell said that these two additions were in line with S4 Capital’s recently announced strategic imperatives. He added, “Client interest in our purely digital, first party data, always-on 24/7 programmatic model is frenetic. These two further strategic moves in the premium quality, digital content area and programmatic in Latam deepen and broaden that powerfully attractive offer.”

UK, London, NL, Amsterdam & Brazil, São Paulo

Informa completes the takeover of UBM

InformaInforma has completed the takeover of UBM. The new Informa Group will employ more than 11,000 people. It will own and operate a portfolio of more than 500 exhibitions brands in 15 industry verticals including Health & Nutrition, Life Sciences & Pharma, and Real Estate & Construction. In addition, it will own a portfolio of confex/conference brands, a range of specialist information and intelligence brands; plus have capabilities in B2B consulting and marketing service.

The board of Informa will be as follows:

  • Derek Mapp (Non-Executive Chairman)
  • Greg Lock (Deputy Chairman)
  • Stephen A. Carter CBE (Chief Executive)
  • Gareth Wright (Group Finance Director)
  • Gareth Bullock (Senior Independent Non-Executive Director)
  • Mary McDowell (Non-Executive Director)
  • David Wei (Non-Executive Director)
  • Helen Owers (Non-Executive Director)
  • Cindy Rose (Non-Executive Director)
  • Stephen Davidson (Non-Executive Director
  • David Flaschen (Non-Executive Director)
  • John Rishton (Non-Executive Director)

Company announcements:

Previous reporting

UK, London

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Informa

UBM

 

UBM acquires Expomed and live healthcare events in Latin America

UBMUBM has acquired annual healthcare exhibition ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho. The terms of the transactions were not disclosed.

ExpoMed connects vendors of medical equipment to buyers and executives from private and public hospitals, clinics and distributors. Held each June in Mexico City, the show is considered the must-attend healthcare event in Mexico. The most recent edition of ExpoMed took place 6-8 June 2018 at the World Trade Center Mexico City, where it drew in more than 8,000 buyers and 342 exhibition companies spanning a more than 44,000 square foot showfloor.

Based in Brazil, Live Healthcare is an event platform that connects major healthcare players to inspire industry change and empower leaders. Live brings with it the Saude Business Forum, which focuses on executive networking and one-on-one meetings for healthcare CEOs and innovative vendors, as well as the Healthcare Innovation Show, a technology and innovation exhibition attended by senior healthcare executives. Live also runs the healthcare portal saudebusiness.com, which drives database and community engagement for the events.

Scott Schulman, CEO of UBM Americas, said, “Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly. With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio – and our position as a leader in the Latin America healthcare market.”

Jaime Salazar Figueroa, director general and managing director of UBM México, said, “ExpoMed is by far the largest healthcare event in Mexico and adds another market-leading brand to our portfolio. The acquisition gives us the opportunity to serve the second-largest medical device market in Latin America and to pursue synergies with our healthcare portfolio in Brazil.”

UK, London, Mexico, Mexico City & Brasil, Sao Paulo

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Tarsus and EJK acquire a 60% interest of Expo Restaurantes in Mexico

exporestaurantesE.J. Krause and Associates and Tarsus have acquired a 60% interest of Expo Restaurantes. Established 18 years ago Expo Restaurantes is a restaurant supplier show in Mexico. The terms of the deal were not disclosed.

The deal also includes Pescamar (the leading fish and seafood exhibition in Mexico) which is co-located with Expo Restaurantes and is sponsored by both the Agriculture Ministry in Mexico as well as CONAPESCA (the National Commission of Fish and Aquaculture).

Ned Krause, President and CEO of E.J. Krause and Associates said: “I am excited by this new acquisition in Mexico given that E.J. Krause and Tarsus have a long and successful history of working together in this market. Expo Restaurantes and Pescamar are perfect vehicles for us to enter this growing market in Mexico.”

Douglas Emslie, Tarsus Group Managing Director, said: “We are happy to be growing our portfolio of events in Mexico with our established partner EJ Krause. The team will also work closely with our World Food Expo (WOFEX) event in South East Asia to exploit the synergies between each of them to grow, broaden and further internationalise.”

The next edition of Expo Restaurantes will be held on 27-29 June 2018 in the World Trade Center, Mexico City.

Related reporting: Tarsus form joint venture with EJK in Mexico Posted on November 27, 2013

UK, London & USA, Bethesda, MD & Mexico, Mexico City

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SEC acquires Newlink Comunicationes Estrategicas S.A.S. in Bogotà

SECSEC, an advocacy, public relations and integrated communications agency in the Italian market  has acquired a majority 51% stake in Newlink Comunicationes Estrategicas S.A.S., based in Bogotà, Colombia.

SEC are paying €70,635 in cash; and up to pesos 7,648,571,000 (€ 2,185,306) through a 4 years earn out. The existing management, who will hold the minority interest of 49%, are targeted with achieving an increase in EBIDTA of approximately 12.5%.

In addition, a shareholder agreement between SEC  provides the 49% minority management shareholders with a “put” option at the end of the fifth year to sell the remaining 49% stake for a consideration comprised of 50% cash and 50% SEC S.p.A. shares. There is no obligation to exercise the option or guarantee that it will be exercised, but the agreement provides that if the option is exercised SEC will pay no more than €4,284,914 for the total 100% of Newlink.

In the financial year ended December 2016 Newlink had a turnover of pesos 9,984,598,207 (approximately € 2,852,742); made an EBITDA of pesos 879,934,000 (approximately €246,135); a profit before tax of pesos 806,578,684 (approximately € 225,056). The total asset value of Newlink for the same period was pesos 3,028,746,272 (approximately €845,732).

SEC acquired the shares in Newlink from Maria Claudia De Francisco Zambrano, New Life Colombia S.A.S. and Newlink Communications Group Inc.

Italy, Milan and Colombia, Bogotá

Wunderman acquires majority stake in Pmweb in Brazil 

WPP’s wholly-owned operating company Wunderman, a global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda., a digital marketing specialist in Brazil.

Pmweb’s gross revenues were over R$32 million for the year ended December 31, 2015 with net assets of R$3 million as of the same date. Clients include Avon, B2W Digital, LATAM Airlines, Lojas Renner, Mercado Livre, ViajaNet, Walmart and Whirlpool Corporation. Founded in 1997, the company employs 140 people and is based in Porto Alegre with an office in São Paulo. The company will operate as Pmweb as part of Wunderman.

Pmweb monitors digital campaigns across multiple screens and devices on behalf of its clients, allowing them to tweak messages in real time to optimize their effectiveness. Managing a database of 200 million consumers, it is Brazil’s leading cross-channel campaign management and optimization company.

UK, London & Brazil, Porto Alegre

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Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP’s e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a digital and e-commerce consultancy.

Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 December 2015 were €8.5 million with gross assets of €4.1 million as at the same date.

The acquisition gives Salmon, which has a presence in the UK, US, China and Australia, access to the northern European and Indian markets where Eperium has an operation. Following the transaction, the Salmon group will employ over 700 people.

UK, London & The Netherlands, Amsterdam