Informa completes the takeover of UBM

InformaInforma has completed the takeover of UBM. The new Informa Group will employ more than 11,000 people. It will own and operate a portfolio of more than 500 exhibitions brands in 15 industry verticals including Health & Nutrition, Life Sciences & Pharma, and Real Estate & Construction. In addition, it will own a portfolio of confex/conference brands, a range of specialist information and intelligence brands; plus have capabilities in B2B consulting and marketing service.

The board of Informa will be as follows:

  • Derek Mapp (Non-Executive Chairman)
  • Greg Lock (Deputy Chairman)
  • Stephen A. Carter CBE (Chief Executive)
  • Gareth Wright (Group Finance Director)
  • Gareth Bullock (Senior Independent Non-Executive Director)
  • Mary McDowell (Non-Executive Director)
  • David Wei (Non-Executive Director)
  • Helen Owers (Non-Executive Director)
  • Cindy Rose (Non-Executive Director)
  • Stephen Davidson (Non-Executive Director
  • David Flaschen (Non-Executive Director)
  • John Rishton (Non-Executive Director)

Company announcements:

Previous reporting

UK, London

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Informa

UBM

 

UBM acquires Expomed and live healthcare events in Latin America

UBMUBM has acquired annual healthcare exhibition ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho. The terms of the transactions were not disclosed.

ExpoMed connects vendors of medical equipment to buyers and executives from private and public hospitals, clinics and distributors. Held each June in Mexico City, the show is considered the must-attend healthcare event in Mexico. The most recent edition of ExpoMed took place 6-8 June 2018 at the World Trade Center Mexico City, where it drew in more than 8,000 buyers and 342 exhibition companies spanning a more than 44,000 square foot showfloor.

Based in Brazil, Live Healthcare is an event platform that connects major healthcare players to inspire industry change and empower leaders. Live brings with it the Saude Business Forum, which focuses on executive networking and one-on-one meetings for healthcare CEOs and innovative vendors, as well as the Healthcare Innovation Show, a technology and innovation exhibition attended by senior healthcare executives. Live also runs the healthcare portal saudebusiness.com, which drives database and community engagement for the events.

Scott Schulman, CEO of UBM Americas, said, “Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly. With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio – and our position as a leader in the Latin America healthcare market.”

Jaime Salazar Figueroa, director general and managing director of UBM México, said, “ExpoMed is by far the largest healthcare event in Mexico and adds another market-leading brand to our portfolio. The acquisition gives us the opportunity to serve the second-largest medical device market in Latin America and to pursue synergies with our healthcare portfolio in Brazil.”

UK, London, Mexico, Mexico City & Brasil, Sao Paulo

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Tarsus and EJK acquire a 60% interest of Expo Restaurantes in Mexico

exporestaurantesE.J. Krause and Associates and Tarsus have acquired a 60% interest of Expo Restaurantes. Established 18 years ago Expo Restaurantes is a restaurant supplier show in Mexico. The terms of the deal were not disclosed.

The deal also includes Pescamar (the leading fish and seafood exhibition in Mexico) which is co-located with Expo Restaurantes and is sponsored by both the Agriculture Ministry in Mexico as well as CONAPESCA (the National Commission of Fish and Aquaculture).

Ned Krause, President and CEO of E.J. Krause and Associates said: “I am excited by this new acquisition in Mexico given that E.J. Krause and Tarsus have a long and successful history of working together in this market. Expo Restaurantes and Pescamar are perfect vehicles for us to enter this growing market in Mexico.”

Douglas Emslie, Tarsus Group Managing Director, said: “We are happy to be growing our portfolio of events in Mexico with our established partner EJ Krause. The team will also work closely with our World Food Expo (WOFEX) event in South East Asia to exploit the synergies between each of them to grow, broaden and further internationalise.”

The next edition of Expo Restaurantes will be held on 27-29 June 2018 in the World Trade Center, Mexico City.

Related reporting: Tarsus form joint venture with EJK in Mexico Posted on November 27, 2013

UK, London & USA, Bethesda, MD & Mexico, Mexico City

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SEC acquires Newlink Comunicationes Estrategicas S.A.S. in Bogotà

SECSEC, an advocacy, public relations and integrated communications agency in the Italian market  has acquired a majority 51% stake in Newlink Comunicationes Estrategicas S.A.S., based in Bogotà, Colombia.

SEC are paying €70,635 in cash; and up to pesos 7,648,571,000 (€ 2,185,306) through a 4 years earn out. The existing management, who will hold the minority interest of 49%, are targeted with achieving an increase in EBIDTA of approximately 12.5%.

In addition, a shareholder agreement between SEC  provides the 49% minority management shareholders with a “put” option at the end of the fifth year to sell the remaining 49% stake for a consideration comprised of 50% cash and 50% SEC S.p.A. shares. There is no obligation to exercise the option or guarantee that it will be exercised, but the agreement provides that if the option is exercised SEC will pay no more than €4,284,914 for the total 100% of Newlink.

In the financial year ended December 2016 Newlink had a turnover of pesos 9,984,598,207 (approximately € 2,852,742); made an EBITDA of pesos 879,934,000 (approximately €246,135); a profit before tax of pesos 806,578,684 (approximately € 225,056). The total asset value of Newlink for the same period was pesos 3,028,746,272 (approximately €845,732).

SEC acquired the shares in Newlink from Maria Claudia De Francisco Zambrano, New Life Colombia S.A.S. and Newlink Communications Group Inc.

Italy, Milan and Colombia, Bogotá

Wunderman acquires majority stake in Pmweb in Brazil 

WPP’s wholly-owned operating company Wunderman, a global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda., a digital marketing specialist in Brazil.

Pmweb’s gross revenues were over R$32 million for the year ended December 31, 2015 with net assets of R$3 million as of the same date. Clients include Avon, B2W Digital, LATAM Airlines, Lojas Renner, Mercado Livre, ViajaNet, Walmart and Whirlpool Corporation. Founded in 1997, the company employs 140 people and is based in Porto Alegre with an office in São Paulo. The company will operate as Pmweb as part of Wunderman.

Pmweb monitors digital campaigns across multiple screens and devices on behalf of its clients, allowing them to tweak messages in real time to optimize their effectiveness. Managing a database of 200 million consumers, it is Brazil’s leading cross-channel campaign management and optimization company.

UK, London & Brazil, Porto Alegre

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Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP’s e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a digital and e-commerce consultancy.

Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 December 2015 were €8.5 million with gross assets of €4.1 million as at the same date.

The acquisition gives Salmon, which has a presence in the UK, US, China and Australia, access to the northern European and Indian markets where Eperium has an operation. Following the transaction, the Salmon group will employ over 700 people.

UK, London & The Netherlands, Amsterdam

9 new WPP acquisitions: Aug 27, 2015 to November 16, 2015

wppAugust 27, 2015 – Webling Interactive: WPP’s wholly owned subsidiary J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney.

Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects winning major awards including IABs, AIMIA and the Festival of Media.

Founded in 2004 by Deniz Nalbantoglu and Darren Clark, the agency’s clients include Acer, Amex, Coca-Cola, Coles, CommSec, Fuji Xerox, Google, Mirvac, QIC Shopping Centres, and Australian gardening supplies company, Yates.

For the year ending 30 June 2015, Webling’s revenues were A$4.4 million, with gross assets of A$1.3 million, as at the same date.

August 28, 2015 – Rapid Media Services Pty Ltd: WPP’s MediaCom, part of its global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with offices in Melbourne, Brisbane and the Gold Coast.

Founded in 2001 as part of full service advertising and communications agency, Rapid Media, Rapid Media Services specialises in media planning, strategy and buying across all traditional, digital and emerging channels.

Rapid Media Services has been affiliated with MediaCom in Australia since 2001. The company will continue to operate as an independent and stand-alone business led by Managing Director Vaughan O’Connor.

September 1, 2015 – nudeJEH: WPP’s wholly owned operating company Grey Group, the global communications network, has agreed to acquire nudeJEH, an advertising and digital agency in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United.

Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services. The company also owns digital agency Nine Dotz.

Combined revenues for nudeJEH and Nine Dotz for the year ending 31 December 2014 were THB 239 million with gross assets of THB 123 million, as at the same date. nudeJEH employs more than 60 people.

Key clients include Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services, Bio Consumer, Tesco Lotus and Puriku.

September 10, 2015 – Ideal Group: WPP has acquired a majority stake in Ideal Group, a digital branded content creator and public relations and public affairs firm comprising Agência Ideal Comunicação Ltda. and Concept Agência de Comunicação Ltda. in Brazil.

Ideal Group collectively employs 200 people and is based in São Paulo with an office in Rio de Janeiro. It was founded in 2007.

Ideal’s clients include Facebook, GE, Nike, Monsanto, Diageo, Dell, Goodyear, Spotify, AstraZeneca, 3M, Rio2016 and Whirlpool. Ideal will merge with H+K Strategies, WPP’s wholly-owned international communications consultancy, in Brazil. The new company will be known as Ideal H+K Strategies.

ConceptPR’s clients include top Brazilian and global brands such as Mondelez, Oakley, Itaú, JBS, Ultragaz and Metrô São Paulo. Following the investment, ConceptPR will merge with Ogilvy Public Relations, WPP’s wholly-owned operating company, in Brazil. The merged entity will operate as Ogilvy PR in the market.

September 14, 2015 – Jüssi Intention Marketing Ltda.: WPP’s wholly-owned operating company Ogilvy, the global marketing communications agency, has acquired a majority stake of Jüssi Intention Marketing Ltda., an online performance, programmatic and conversion marketing agency in Brazil.

Jüssi’s clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in São Paulo. Jüssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jüssi name.

September 29, 2015: WPP’s wholly owned operating company Cohn & Wolfe, a brand communications agency, has agreed to acquire a majority stake in Six Degrees PR, a full-service public relations agency, and its content and integrated marketing subsidiary Alphabet Consulting.

Founded in 2009 and with offices in Delhi, Mumbai and Bangalore, Six Degrees has extensive public relations, public affairs, crisis management and digital media experience. The agency also delivers content and integrated marketing campaigns through Alphabet Consulting. Clients include regional and multinational companies such as Amadeus, Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia.

November 4, 2015 – Essence Digital Limited: WPP has agreed to acquire a majority stake in Essence Digital Limited, the global digital agency and the world’s largest independent buyer of digital media.

Essence blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Financial Times, Google, HP, Viber and Tesco Mobile. Essence will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.

Founded in 2005 in London, with offices in New York, San Francisco, Seattle, Singapore and Tokyo, Essence employs 500 people and deploys campaigns in more than 70 markets, managing media spend of over US$700 million.

November 11, 2015 – Yonder Media: WPP’s GroupM, the media investment management group, has acquired a majority stake in mobile marketing agency Yonder Media in South Africa.

Established in 2005, Yonder Media is a mobile-first digital and social media agency. Yonder Media’s proprietary technology framework supports a broad range of services covering mobile and social media strategy, media planning, buying and management and application development. Based in Johannesburg, the agency employs around 30 people.

Yonder Media’s unaudited consolidated revenues for the year ended 28 February 2015 were approximately ZAR 20 million, with gross assets at the same date of approximately ZAR 18 million.

November 16, 2015 – Helder Marketing & Communicatie B.V.: Maxus, WPP’s media investment management agency that is part of GroupM, WPP’s global media investment management division, has agreed to acquire Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands.

Founded in 2006, Helder is a value-added media agency with a focus on direct response and ROI evaluation services. Helder specialises in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux. Helder’s revenues for the year ended 31 December 2014 were approximately €1.13 million with gross assets of approximately €1.14 million as at the same date.

From 1 January 2016 Maxus will legally merge with Helder to create Maxus + Helder. Current clients will continue to work with their familiar teams but will benefit from a broader base and a substantial expansion of in-house knowledge and services.

 

UK, London & Australia, Sydney & Australia, Melbourne & Thailand & Brazil, São Paulo & India, Delhi, Mumbai and Bangalore & South Africa, Johannesburg & The Netherlands, Amsterdam

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