JWT acquires majority stake in digital agency Try in Brazil

WPP’s wholly-owned operating company JWT, a global marketing communications agency, has acquired a majority stake of Cairos Usabilidade Eireli (“Try”), a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications.

Try’s unaudited revenues for the year ended 31 December 2013 were approximately R$2.5 million with gross assets of approximately R$0.3 million at the same date. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.

UK, London & São Paulo, Brazil

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