Allured Business Media acquires Creative Age
Creative Age was founded in 1971 by CEO Deborah Carver. Its brands include medical aesthetic brand MedEsthetics, professional nail brand NAILPRO, professional salon brand Beauty Launchpad and spa professional brand DAYSPA, along with its associated sub-brands and the NAILPRO events.
Allured Business Media already owns professional spa publication Skin Inc., fragrance and flavor formulation brand Perfumer & Flavorist, cosmetic business brand Global Cosmetic Industry and cosmetic science and technology brand Cosmetics & Toiletries.
Allured CEO George Fox noted, “We have a vested interest in all things beauty here at Allured, and this gives us the opportunity to build our breadth in beauty and personal care to include so many more touchpoints in professional spa and salon.”
Allured Business Media plans to utilize its digital and event expertise and the success of Creative Age to round out and expand the business. This will include a focus on content and engagement across all mediums to fully serve the business and educational needs of the salon and spa market.
Allure’s press release states that many Creative Age staff will remain after the transition, including editors, sales managers and CEO Deborah Carver. The terms of the deal were disclosed.
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