A Fusion Deal: MGP sold to WebMD Health Corp.

May 7, 2021 — Fusion DigiNet

MGP, an award-winning publisher and multimedia company with over 26 years’ expertise in the dissemination of guidance-related content to support healthcare professionals across the NHS, has been sold to WebMD Health Corp. an Internet Brands company and a leader in health information services for physicians, other healthcare professionals and consumers. Fusion Corporate Partners acted as corporate advisor to MGP. The Fusion team was led by Mark Eisenstadt, Director at Fusion. The terms of the deals were not disclosed.

“Fusion was fortunate to represent MGP, a fast growing market leader, that by providing must have clinical information, provides an invaluable service to medical professionals. Plugged in to the worldwide WebMD network, they will now exploit exciting synergies that will help expand both their offering and reach to further aid medical professionals in improving patient care. It was a pleasure to work with the highly professional and experienced management team who thoroughly deserve their reward. They have built a business that truly makes a positive contribution to healthcare and I look forward to the next chapter of the story.” Mark Eisenstadt, Fusion.

The acquisition combines the core competencies of MGP with that of Medscape, WebMD’s flagship global brand for healthcare professionals. Medscape and its affiliate network of platforms currently reach over 5 million physicians worldwide, of which over 4 million are outside the US. The addition of MGP will build on Medscape’s offerings of clinical news, health information, education and point-of-care tools to provide market-leading, multi-channel reach and engagement with doctors and other healthcare professionals across the UK.

Based in Chesham, UK, MGP’s content is designed to inform clinical decision-making and change clinical behaviour in line with best practice. The diverse offerings include Guidelines summaries, Guidelines in Practice expert articles and videos, the Guidelines Live conference and virtual events.

“Clinical guidelines are foundational to enhancing and improving patient care, and the addition of MGP further drives Medscape’s commitment to supporting UK doctors in clinical practice,” said Jeremy Schneider, Group General Manager, WebMD Global. “MGP and Medscape have the trust and the engagement of hundreds of thousands of UK healthcare professionals, driving clinical behaviour change. Through this transaction, we can leverage our combined strengths and scale to deliver robust, information-rich content to doctors and innovative solutions to customers.”

MGP will continue to operate as an independent subsidiary of Medscape as the companies build on and integrate products, platforms, and services.

USA, New York, NY & UK, Chesham, Buckinghamshire

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