XLMedia acquires ClicksMob

XLMediaXLMedia, a provider of digital performance marketing, is to acquire ClicksMob Inc, a mobile performance marketing platform for $5.1 million. The transaction was made through Dau-Up, XLMedia’s mobile marketing subsidiary. It is expected to complete during the first quarter of 2017.

ClicksMob generated unaudited revenues of $16.3 million and profit before tax of $0.3 million for year ended 31 December 2016.

ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance. The addition of ClicksMob will provide Dau-Up with significant presence in Asia, with over 30% of ClicksMob 2016 revenues generated from the region.

As part of the transaction Dau-Up will acquire ClicksMob’s proprietary technologies such as audience matching, engine optimization and fraud fighting tools which will be integrated with Dau-Up’s own technology.

Ory Weihs, Chief Executive Officer of XLMedia, commented: “We are excited to announce the acquisition of ClicksMob, which combined with our own mobile marketing capabilities provides a significant future growth engine for the Group across key verticals.  This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America. As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical.”

UK, London & Tel Aviv, Israel & St Helier, Jersey

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Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP’s e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a digital and e-commerce consultancy.

Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 December 2015 were €8.5 million with gross assets of €4.1 million as at the same date.

The acquisition gives Salmon, which has a presence in the UK, US, China and Australia, access to the northern European and Indian markets where Eperium has an operation. Following the transaction, the Salmon group will employ over 700 people.

UK, London & The Netherlands, Amsterdam

UBM acquires Allworld Exhibitions

allworld2UBM plc is to acquire Allworld Exhibitions for $485 million.

Allworld is a pure-play events business serving nine different industry sectors. It operates 51 tradeshows (a mixture of annual and biennial shows) in 11 countries: Singapore, China & Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, South Korea, Bahrain and Kuwait, and is the leading privately-held Asian exhibitions organiser (with a position in the Middle East). Allworld has events in sectors including Food & Hospitality, Packaging, Manufacturing, TMT and Oil & Gas.  It has international sales teams based in London and Singapore; and has approximately 250 employees.

Commenting on the acquisition, Tim Cobbold, CEO of UBM, said: “The acquisition of Allworld is wholly in line with our Events First strategy and represents an exceptional opportunity to accelerate growth by investing in a high-quality events business.  In so doing we cement our position as the leading events business in Asia and achieve the number one position in the fast-growing ASEAN region.  We see excellent opportunities to accelerate organic growth in the business.

Allworld generated revenues of $97.2 million and EBITDA of $37.6 million (38.7% margin) during the twelve months ended 30 June 2016, of which $50.9 million was from annual events. Over the last 10 years the total revenues of the Business have grown at a 7.3% CAGR. 

Annual events revenue for the period July to December 2015 was $29.4 million and for the period January to June 2016 was $21.5 million. Annual events revenue has grown at a 6.6% CAGR over the last two financial years and growth is expected to accelerate to double digit in each of calendar years 2017 and 2018. Annual events revenue growth rates are then expected to return to historic levels (7-8%) after 2018.

Biennial events represent approximately 40% of Allworld’s revenues on a calendar year basis, with modestly higher revenues in even years.  Biennial revenues in the year to December 2015 were approximately $39.5 million and are expected to be relatively flat in the year to December 2017, reflecting good growth in the underlying odd-year portfolio, offset by headwinds in the Oil & Gas events.  Strong growth is expected in 2018, at least in line with annual events, reflecting the revenue synergies and some recovery in the Oil & Gas events.

EBITDA margins in the year to December 2017 are expected to be approximately 35%, reflecting the biennial mix. Significant margin expansion is expected thereafter, primarily driven by revenue growth. 

As at 30 June 2016, Allworld had gross assets of $62.9 million and generated an operating profit of $37.1 million for the twelve months ended 30 June 2016. 

The deal is expected to close on 16 December in all geographies except Bahrain. Completion of the acquisition of the Bahrain entity containing Allworld’s Middle Eastern events is conditional upon completion of local reorganisation steps and approvals and is expected to occur within the next month.

UK, London & (Singapore, China & Hong Kong, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, South Korea, Bahrain and Kuwait)

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WPP – Two November Deals – Cleartag in Lebanon – Helder Marketing & Communicatie B.V. in the Netherlands

(1) J. Walter Thompson Company to acquire a majority stake in creative digital agency Cleartag in Lebanon
November 23, 2015

WPP’s J. Walter Thompson Company, a global marketing communications agency, is to acquire a majority stake in Cleartag, an independent full service digital marketing consultancy in Lebanon and the UAE.

Founded in 2000, Cleartag offers a broad range of digital consulting, user experience, advertising and campaign services. The agency employs around 65 people in Beirut and Dubai.

Cleartag’s unaudited revenues for the year ended 31 December 2014 were US$3.6 million with gross assets of approximately US$1.5 million as at the same date.
UK, London & Lebanon, Beirut & UAE, Dubai

(2) WPP’s Maxus to acquire Helder Marketing & Communicatie B.V. in the Netherlands
November 16, 2015

WPP’s Maxus, a media investment management agency that is part of GroupM, WPP’s global media investment management division, is to acquire Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands.

Founded in 2006, Helder is a value-added media agency with a focus on direct response and ROI evaluation services. Helder specialises in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux. Helder’s revenues for the year ended 31 December 2014 were approximately €1.13 million with gross assets of approximately €1.14 million as at the same date.

From 1 January 2016 Maxus will legally merge with Helder to create Maxus + Helder.

UK, London & Netherlands, Amsterdam

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9 new WPP acquisitions: Aug 27, 2015 to November 16, 2015

wppAugust 27, 2015 – Webling Interactive: WPP’s wholly owned subsidiary J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an independent digital agency based in Sydney.

Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels. The agency has delivered milestone projects winning major awards including IABs, AIMIA and the Festival of Media.

Founded in 2004 by Deniz Nalbantoglu and Darren Clark, the agency’s clients include Acer, Amex, Coca-Cola, Coles, CommSec, Fuji Xerox, Google, Mirvac, QIC Shopping Centres, and Australian gardening supplies company, Yates.

For the year ending 30 June 2015, Webling’s revenues were A$4.4 million, with gross assets of A$1.3 million, as at the same date.

August 28, 2015 – Rapid Media Services Pty Ltd: WPP’s MediaCom, part of its global media investment management arm GroupM, has acquired a minority stake in Rapid Media Services Pty Ltd, a media communications agency in Australia with offices in Melbourne, Brisbane and the Gold Coast.

Founded in 2001 as part of full service advertising and communications agency, Rapid Media, Rapid Media Services specialises in media planning, strategy and buying across all traditional, digital and emerging channels.

Rapid Media Services has been affiliated with MediaCom in Australia since 2001. The company will continue to operate as an independent and stand-alone business led by Managing Director Vaughan O’Connor.

September 1, 2015 – nudeJEH: WPP’s wholly owned operating company Grey Group, the global communications network, has agreed to acquire nudeJEH, an advertising and digital agency in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United.

Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services. The company also owns digital agency Nine Dotz.

Combined revenues for nudeJEH and Nine Dotz for the year ending 31 December 2014 were THB 239 million with gross assets of THB 123 million, as at the same date. nudeJEH employs more than 60 people.

Key clients include Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services, Bio Consumer, Tesco Lotus and Puriku.

September 10, 2015 – Ideal Group: WPP has acquired a majority stake in Ideal Group, a digital branded content creator and public relations and public affairs firm comprising Agência Ideal Comunicação Ltda. and Concept Agência de Comunicação Ltda. in Brazil.

Ideal Group collectively employs 200 people and is based in São Paulo with an office in Rio de Janeiro. It was founded in 2007.

Ideal’s clients include Facebook, GE, Nike, Monsanto, Diageo, Dell, Goodyear, Spotify, AstraZeneca, 3M, Rio2016 and Whirlpool. Ideal will merge with H+K Strategies, WPP’s wholly-owned international communications consultancy, in Brazil. The new company will be known as Ideal H+K Strategies.

ConceptPR’s clients include top Brazilian and global brands such as Mondelez, Oakley, Itaú, JBS, Ultragaz and Metrô São Paulo. Following the investment, ConceptPR will merge with Ogilvy Public Relations, WPP’s wholly-owned operating company, in Brazil. The merged entity will operate as Ogilvy PR in the market.

September 14, 2015 – Jüssi Intention Marketing Ltda.: WPP’s wholly-owned operating company Ogilvy, the global marketing communications agency, has acquired a majority stake of Jüssi Intention Marketing Ltda., an online performance, programmatic and conversion marketing agency in Brazil.

Jüssi’s clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in São Paulo. Jüssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jüssi name.

September 29, 2015: WPP’s wholly owned operating company Cohn & Wolfe, a brand communications agency, has agreed to acquire a majority stake in Six Degrees PR, a full-service public relations agency, and its content and integrated marketing subsidiary Alphabet Consulting.

Founded in 2009 and with offices in Delhi, Mumbai and Bangalore, Six Degrees has extensive public relations, public affairs, crisis management and digital media experience. The agency also delivers content and integrated marketing campaigns through Alphabet Consulting. Clients include regional and multinational companies such as Amadeus, Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia.

November 4, 2015 – Essence Digital Limited: WPP has agreed to acquire a majority stake in Essence Digital Limited, the global digital agency and the world’s largest independent buyer of digital media.

Essence blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Financial Times, Google, HP, Viber and Tesco Mobile. Essence will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.

Founded in 2005 in London, with offices in New York, San Francisco, Seattle, Singapore and Tokyo, Essence employs 500 people and deploys campaigns in more than 70 markets, managing media spend of over US$700 million.

November 11, 2015 – Yonder Media: WPP’s GroupM, the media investment management group, has acquired a majority stake in mobile marketing agency Yonder Media in South Africa.

Established in 2005, Yonder Media is a mobile-first digital and social media agency. Yonder Media’s proprietary technology framework supports a broad range of services covering mobile and social media strategy, media planning, buying and management and application development. Based in Johannesburg, the agency employs around 30 people.

Yonder Media’s unaudited consolidated revenues for the year ended 28 February 2015 were approximately ZAR 20 million, with gross assets at the same date of approximately ZAR 18 million.

November 16, 2015 – Helder Marketing & Communicatie B.V.: Maxus, WPP’s media investment management agency that is part of GroupM, WPP’s global media investment management division, has agreed to acquire Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands.

Founded in 2006, Helder is a value-added media agency with a focus on direct response and ROI evaluation services. Helder specialises in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux. Helder’s revenues for the year ended 31 December 2014 were approximately €1.13 million with gross assets of approximately €1.14 million as at the same date.

From 1 January 2016 Maxus will legally merge with Helder to create Maxus + Helder. Current clients will continue to work with their familiar teams but will benefit from a broader base and a substantial expansion of in-house knowledge and services.

 

UK, London & Australia, Sydney & Australia, Melbourne & Thailand & Brazil, São Paulo & India, Delhi, Mumbai and Bangalore & South Africa, Johannesburg & The Netherlands, Amsterdam

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WPP June acquisitions update – Poster Conseil (Paris), WANDA Digital (Turkey), Chemistry Media (New Zealand), TechEdge (Denmark), Greenhouse Group B.V (The Netherlands), SET Creative (USA)

WPP’s Kinetic and GroupM acquire majority stake in Poster Conseil

WPP’s wholly-owned operating companies, Kinetic and GroupM, have acquired a majority stake in Financiere Poster.

Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors. It employs 25 people and is based in Paris.

Poster Conseil will continue to be led by CEO Xavier Sorato. The agency’s consolidated revenues for the year ended 31 December 2014 were EUR9.8 million, with gross assets of EUR8.5 million.

UK, London & France, Paris

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WPP’s J. Walter Thompson Company acquires minority stake in WANDA Digital in Turkey

WPP’s J. Walter Thompson Company has acquired a minority stake in WANDA Digital, one of the leading independent digital agencies in Turkey.

Founded in 2006 and employing 80 people in Istanbul, WANDA’s clients include Turkcell, L’Oreal, Nestle and Unilever.

WANDA offers a range of services including campaigns, social media, platform development and games and apps.

Unaudited net sales for the year ended 31 December 2014 were approximately US$ 3.4 million, with gross assets at the same date of approximately US$ 2.3 million.

Following the transaction, WANDA and J. Walter Thompson’s local office, Manajans J Walter Thompson Turkey, will operate independently.

UK, London & Turkey, Istanbul

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WPP’ GroupM acquires Chemistry Media in New Zealand

WPP’s wholly owned operating company GroupM has acquired Chemistry Media Ltd., a leading media agency based in New Zealand.

Chemistry Media is a media planning and buying agency with operations in Auckland and Wellington. Key clients include Bank of New Zealand, Fonterra, Nestlé, and Restaurant Brands.

Since 2010, Chemistry has been affiliated with the MediaCom network, and currently trades under the name MediaCom. Following the acquisition, Chemistry will continue to trade as MediaCom.

UK, London & New Zealand, Auckland

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WPP increases its stake in TAM analysis software company, TechEdge in Denmark

WPP has increased its stake from 20% to 49% in TechEdge, a supplier of software that enables the analysis TV audience measurement (TAM) data.

TechEdge licenses a range of software products to broadcasters and media companies, enabling users to analyse, interpret and action respondent level TAM data. For example, broadcasters can review TV audience patterns, whilst media companies use TechEdge’s products to optimise advertising allocation by channel and time of day.

TechEdge was founded in 2000 by Andreas Velter (CEO) and Henrik Sahlholt (CTO). MEC, (part of GroupM, WPP’s Data Investment Management division) invested in the company in 2001.

Unaudited net sales for the year ended 31 December 2014 were approximately US$ 13.6 million, with gross assets at the same date of approximately US$ 6.3 million.

UK, London & Denmark, Copenhagen

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WPP’s GroupM acquires Greenhouse Group B.V in The Netherlands

WPP’s holy owned operating company GroupM has acquired Greenhouse Group in The Netherlands.

Greenhouse Group provides digital media and marketing services through its four operating companies: Blue Mango Interactive and Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing).

Greenhouse Group was founded in 2007 and employs more than 150 people. Unaudited revenue for the year ended 31 December 2014 was EUR 10.1 million, with gross assets of EUR 14.1 million as at the same date.

Greenhouse Group will operate as a stand-alone business within GroupM and will continue to be led by CEO Marion Koopman and CFO Frank Sanders.

UK, London & The Netherlands, Eindhoven

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WPP acquires majority stake in SET Creative in the US

WPP has acquired a majority stake in SET Management, LLC (SET Creative). US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.

SET Creative’s revenues for the year ended 31 December 2014 were approximately US$38 million with gross assets of approximately US$18 million at the same date. Clients include Arc’teryx, BMW, Google Glass, Jordan, Nike, Red Bull and Uniqlo. Founded in 2009, SET Creative is headquartered in Portland, Oregon, with offices in New York and Los Angeles. The agency recently acquired a UK operation, called Flourish, to be renamed SET Live, concentrating on live events, exhibitions and environments. In total, SET Creative employs around 120 people.

SET’s management, led by founder Sabina Teshler, will remain in place, reporting in to Simon Bolton, co-leader of WPP’s branding & identity division (B to D group), who will oversee SET as part of a newly-formed collective focusing on all elements of brand experience.

Bolton commented: “SET creates world class physical and digital brand experiences, making it an ideal partner to Brand Union and FITCH. The three agencies provide a complementary set of services, from brand strategy, to retail, design and events, collectively creating a roadmap for agile omni-channel brands.”

UK, London & USA, Portland, OR

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WPP’s GroupM acquires majority stake in directComm Marketing Group in Turkey

WPP wholly owned operating company GroupM, has acquired a majority stake in directComm Marketing Group, a leading provider of integrated direct marketing services in Turkey.

directComm specialises in digital marketing, customer relationship management, events and social media. Clients include Türk Telekom, Siemens and Sony Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70 people.

Unaudited revenues for the year ended 31 December 2014 were approximately US$ 6.5 million, with gross assets at the same date of approximately US$ 3.2 million.

UK, London & Turkey, Istanbul

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WPP’s Kantar Media invests in data analytics firm BIScience

WPP’s wholly owned operating company Kantar Media has invested in BIScience (2009) Ltd., a data analytics firm that specialises in platforms for cross-channel and multi-country digital media monitoring, planning and optimisation.

BIScience’s global coverage spans over 60 geographies, with competitive cross-channel intelligence and analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. Clients include Conduit, Digilant, Funbox, Matomy and the Media Initiatives Group. Founded in 2009, BIScience employs over 35 people and is based in Tel Aviv with an office in New York.

UK, London & Israel. Tel Aviv

A Fusion Deal: Sale of 50.1% stake in Global Pacific & Partners’ worldwide conference portfolio to ITE Group plc

22 AOWFusion Corporate Partners are pleased to announce the sale on behalf of its client Global Pacific & Partners (GPP) of a 50.1% shareholding in their worldwide oil & gas event portfolio to ITE Group Plc, a major London-listed international events company with significant capacity in global oil and gas.

The portfolio of events includes GPP’s market leading Africa Oil Week (AOW) conference held in Cape Town for the last 21 years. AOW incorporates Africa Upsteam and the Africa Independence Forum, other events in the portfolio include established oil & gas events in Africa, Asia and Latin America.

ITE2The cash consideration paid on completion for 50.1% is £16 million, with put and call options in place over a maximum of ten years, to enable ITE to acquire the remainder of the shares. The overall consideration to be capped at a maximum of £50 million.

Fusion acted exclusively for the shareholders of GPP. The shareholder founders and existing organisers of the event, will remain with the portfolio for the next few years at least.

GPP Chairman, Dr Duncan Clarke and CEO, Babette van Gessel said “We are all delighted to join forces with ITE to work together on developing the events in our conference portfolio. ITE has significant capacity and an excellent reputation in global oil and gas to carry forward the growth achieved over the last two decades for our portfolio in Africa, Asia and Latin America.”

ITE Oil &Gas Portfolio Director, Daniel Read said “I am very pleased with the acquisition of a majority stake in a series of events that includes Africa Oil Week/Upstream Africa. It is the jewel in the crown of GPPs portfolio and takes our services to a number of new territories. We have a global network of staff, exhibitions and conferences that will promote Africa Oil Week to a huge worldwide audience. The scale of the industry in Africa and its potential for future growth is enormous. It’s great to know that we will be involved in keeping the leading stakeholders in the continent’s energy community connected and informed. I’m also looking forward to working closely with the team at GPP who have created and nurtured the growth of what has become the leading event for the industry in Africa.”

paul-slight_f_1_120_1Paul Slight, Director at Fusion, said “We were delighted to have worked with Duncan Clarke and Babette van Gessel and the rest of the team at GPP. The Africa Oil Week/Africa Upstream Conference is the longest-running and most prominent event held worldwide for Africa’s fast-growing oil, gas, LNG and energy industry. It will be an excellent fit with ITE’s events portfolio.”

The 22nd Africa Oil Week/Africa Upstream Conference, with the 13th Africa Independents Forum, takes place in Cape Town, South Africa, from 26th-30th October 2015 at the CTICC, with over 100 speakers, 150+ Exhibitors, and around 1,600 delegates.

UK, London & Africa, Cape Town & The Netherlands, The Hague

Other Fusion Deals:

Media & Business Information

Business Support Services and Energy & Environmental Services

Exhibitions & Conferences

Healthcare

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