S4 Capital acquires film studio Caramel Pictures and programmatic business ProgMedia

S4 CapitalMartin Sorrell’s S4 Capital has continued to expand the capabilities of its creative digital content production company MediaMonks and its programmatic consultancy MightyHive with the addition of two businesses.

MediaMonks has purchased food and liquids film studio Caramel Pictures, based in Amsterdam, for an undisclosed cash sum.

Broadening MediaMonks’ content studio’s capabilities, the purchase of the globally-operated studio adds directors, specialist crews, studio, robotic equipment and over 25 years of experience in digital photography and film for FMCG brands.

Caramel Pictures’ clients include Heinekin, KFC, KitKat, Lays, Magnum and Senseo, as well as FMCG companies such as Coca-Cola, Danone, Nestlé and Unilever.

MightyHive has merged with ProgMedia, a Sao Paulo-based programmatic consultancy founded two years ago by ex-Google employees Bruno Rebouças and Natalia Fernandes.

ProgMedia will become MightyHive’s Latin American base, helping the consultancy capture market opportunity and extend its capabilities in the world’s fourth largest market. The South American consultancy currently employs 27 people and its clients include iFood and Serasa Consumidor.

Consideration for ProgMedia will be half cash and half in S4 Capital ordinary shares, which will have a two-year restriction on sale. A completion payment will be made based on the audited accounts for 2018 and a further payment will be made based on achieving the targeted earnings before EBITDA for 2019, as soon as the audited accounts are available.

S4 Capital executive chairman Sir Martin Sorrell said that these two additions were in line with S4 Capital’s recently announced strategic imperatives. He added, “Client interest in our purely digital, first party data, always-on 24/7 programmatic model is frenetic. These two further strategic moves in the premium quality, digital content area and programmatic in Latam deepen and broaden that powerfully attractive offer.”

UK, London, NL, Amsterdam & Brazil, São Paulo

Update: Department of Justice approves Disney bid for Fox

walt disney companyThe Department of Justice has approved the Walt Disney Company’s $71 billion bid for the entertainment assets of 21st Century Fox. The government’s approval was filed in federal court on the condition that Disney, which already owns ESPN, divest all of Fox’s 22 regional sports networks, which include valuable channels like the Yankees’ YES network.

“Today’s settlement will ensure that sports programming competition is preserved in the local markets where Disney and Fox compete for cable and satellite distribution,” Makan Delrahim, the head the Justice Department’s antitrust division, said in a statement.

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Disney increases its bid for Fox to $71.3BN

walt disney companyThe Walt Disney Company has upped its bid to acquire 21st Century Fox by 35 % to $71.3 billion, following a rival bid from the Comcast Corporation last week for $65bn (£48.6bn) in cash.

Disney has also moved from of an all-stock deal for Fox, owner of assets including X-Men film studio 20th Century Fox, and a 39% stake in Sky, to a 50/50 mix of cash and shares.

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Walt Disney set to acquire 21st Century Fox businesses for $52.4BN

walt disney companyThe Walt Disney Company has entered into an agreement to acquire 21st Century Fox, including the Twentieth Century Fox Film and Television studios, along with cable and international TV businesses, for approximately $52.4 billion in stock.

Prior to the acquisition, 21st Century Fox will separate the Fox Broadcasting network and stations, Fox News Channel, Fox Business Network, FS1, FS2 and Big Ten Network into a newly listed company that will be spun off to its shareholders.

Combining with Disney are 21st Century Fox’s film production businesses, including Twentieth Century Fox, Fox Searchlight Pictures and Fox 2000, and its storied television creative units, Twentieth Century Fox Television, FX Productions and Fox21. Disney will also acquire FX Networks, National Geographic Partners, Fox Sports Regional Networks, Fox Networks Group International, Star India and Fox’s interests in Hulu, Sky plc, Tata Sky and Endemol Shine Group.

Under the terms of the agreement, shareholders of 21st Century Fox will receive 0.2745 Disney shares for each 21st Century Fox share they hold. Disney will also assume approximately $13.7 billion of net debt of 21st Century Fox. The acquisition price implies a total equity value of approximately $52.4 billion and a total transaction value of approximately $66.1 billion for the business to be acquired by Disney, which includes consolidated assets along with a number of equity investments.

The acquisition is expected to yield at least $2 billion in cost savings from efficiencies realized through the combination of businesses, and to be accretive to earnings before the impact of purchase accounting for the second fiscal year after the close of the transaction.

Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company, said, “We’re excited about this extraordinary opportunity to significantly increase our portfolio of well-loved franchises and branded content to greatly enhance our growing direct-to-consumer offerings. The deal will also substantially expand our international reach, allowing us to offer world-class storytelling and innovative distribution platforms to more consumers in key markets around the world.” Mr. Iger will continue as Chairman and Chief Executive Officer of The Walt Disney Company until the end of 2021.

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