Endeavor acquires marketing agency 160over90

WMEEndeavor, the new name for the entertainment conglomerate formed after WME’s acquisition of IMG, has agreed to acquire branding and marketing agency 160over90 from private equity firm Searchlight Capital Partners. The terms of the transaction were not disclosed.

160over90 handles branding and marketing for a number of colleges, sports teams and brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, UCLA and Under Armour. The agency, which has about 180 employees, will be housed within Endeavor Global Marketing, the division that in recent years has acquired experiential agencies IMG LIVE and Fusion Marketing, as well as public relations firm Catalyst. Endeavor also has a stake in ad agency darling Droga5.

Mark Shapiro, co-president of WME and IMG, which still exist as independent businesses within Endeavor, said, “As the business continues to move away from the 30-second spot and into a full-fledged focus on experiences, we want to be fully armed and stand out with a unique platform. The 160over90 agency can enhance the platforms and channels and content that we are creating and producing for our clients, from Hollywood to sports.”

USA, New York, NY & Philadelphia, PA

Essence Ventures acquires Essence Communications from Time Inc.

EssenceEssence Ventures LLC, an independent African-American owned company focused on merging content, community and commerce, has acquired multi-platform media company Essence Communications Inc. from Time Inc. The terms of the transaction were not disclosed.

The all black female executive team of Essence, including Essence President Michelle Ebanks, will have an equity stake in the business, reestablishing Essence as a 100% black-owned independent company.

Since its founding in 1970, Essence has advocated women’s empowerment and the diverse images and lifestyles of black women. Today, Essence is an international, omni-channel destination for diverse storytelling and original content comprising beauty, fashion, lifestyle, entertainment and culture.

Essence currently reaches a global audience of more than 16 million across its various platforms encompassing its signature print magazine; digital, video and social platforms; television specials, and live events, including the annual Essence Festival, a cultural celebration that debuted in 1995 and is now one of the country’s largest annual events, attracting more than 450,000 attendees.

Richelieu Dennis, founder and chairperson of Essence Ventures, said “We are excited to be able to return this culturally relevant and historically significant platform to ownership by the people and the consumers whom it serves and offer new opportunities for the women leading the business to also be partners in the business. We remain committed to leveraging our resources to provide opportunities for other culturally-rooted entrepreneurs and businesses that further our culture and create economic opportunities for our communities.”

USA, New York, NY

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Bandzoogle acquires Onesheet To Expand its Artist Website Platform

bandzoogleBandzoogle a website platform for musicians, has acquired Onesheet, a San Francisco based company that provides a simple way for musicians, actors and entertainers to build a one page social website. Terms of the deal were not disclosed. Bandzoogle will keep Onesheet as an independent product and will relaunch it shortly.

“Onesheet is a great product that tens of thousands of artists and entertainers already use. For artists whose major focus is creating onesheetcontent on their social networks, Onesheet is the fastest, easiest and free way to create a permanent, mobile-friendly web presence” said David Dufresne, Bandzoogle’s CEO. “We also believe the Onesheet product is a perfect fit for actors, comedians and the broader entertainment industry”.

Canada, Montreal & USA, San Francisco, CA

WPP to acquire a majority stake in Filmworks China

wppWPP’s global media investment management arm, GroupM, is to acquire Filmworks China, a leading entertainment marketing agency in China, subject to regulatory approval.

Founded in 2010, Filmworks’ service offering includes marketing of entertainment media properties, merchandise licensing, tie-in promotion, product placement and celebrity endorsements. It has a blue-chip client list that includes Electronics Arts, DreamWorks, TCL Television, Li Ning and Yili Group.

Filmworks’ unaudited revenues for the year ended 31 December 2011 were approximately RMB 12 million, with gross assets at the same date of approximately RMB 11 million.

London, UK &  China

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Universal Music gets approval to buy EMI’s recorded music business

UPDATE: Vivendi’s Universal Music Group has received EU regulatory approval to buy EMI’s recorded music unit for $1.9 billion after agreeing to sell record labels that bring in nearly a third of the British company’s revenues.

Original story: Universal Music could get approval to buy EMI’s recorded music business as early as tomorrow Posted on September 21, 2012