Digital agency Essence has acquired specialist social media agency Punktilio Limited. Terms of the deal were not disclosed.
Punktilio’s website says, ” Social is already of considerable importance to many brands – and for some is central to their brand strategy. We believe its importance will only grow – and with that the need for social to be wholly integrated with a brand’s overall digital strategy will become fundamental. With that in mind, we wonder if the days of the specialist social media agency are numbered? And perhaps this deal may become seen as a transformative moment for the industry.”
Michael Birch, founder of Bebo and now a shareholder in Essence following the deal, agrees: “In my mind there will be no room for a ‘specialist social media agency’ in two years. The future is all about joined up thinking. I see huge potential for this combined business and my ongoing commitment to the agency will continue.”
Punktilio, an agency co-founded by former Bebo exec Hal Stokes.