Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

CertainCertain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments. The financial terms of the transaction were not disclosed.

Gather Digital creates native and mobile web event applications with integrated personalized agendas, event content, live polling, surveys, continuing education credits, group meetings, lead retrieval and gamification. Gather Digital’s engagement apps allow the company’s clients to leverage mobile as a channel to capture intent throughout events, and build deeper relationships with their event attendees. Their customers include five of the world’s largest financial services companies, the nation’s leading pharmaceutical/ life science organization and premier technology and Fortune 1000 corporations. With the acquisition, Certain will continue to grow its U.S. presence and tap the North Carolina Research Triangle’s burgeoning tech hotbed for sales, marketing and product talent.

“Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises.”

USA, San Francisco, CA & Chapel Hill, NC

WPP invests in VR/AR company Within Unlimited in the US

wppWPP has made a strategic investment in Within Unlimited, Inc., a US-based virtual reality/augmented reality entertainment and technology company

Within creates and produces virtual reality content and also curates content from third parties, which it distributes through the Within app.

Partners and content collaborators include Apple, The New York Times, NBC Universal, Vice, 21st Century Fox, and Alphabet Inc. Within employs over 35 people and is based in Los Angeles with an office in San Francisco. It was founded in 2014. Within is led by film maker and music video director Chris Milk and technologist Aaron Koblin.

UK, London & USA, Los Angeles, CA

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XLMedia acquires ClicksMob

XLMediaXLMedia, a provider of digital performance marketing, is to acquire ClicksMob Inc, a mobile performance marketing platform for $5.1 million. The transaction was made through Dau-Up, XLMedia’s mobile marketing subsidiary. It is expected to complete during the first quarter of 2017.

ClicksMob generated unaudited revenues of $16.3 million and profit before tax of $0.3 million for year ended 31 December 2016.

ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance. The addition of ClicksMob will provide Dau-Up with significant presence in Asia, with over 30% of ClicksMob 2016 revenues generated from the region.

As part of the transaction Dau-Up will acquire ClicksMob’s proprietary technologies such as audience matching, engine optimization and fraud fighting tools which will be integrated with Dau-Up’s own technology.

Ory Weihs, Chief Executive Officer of XLMedia, commented: “We are excited to announce the acquisition of ClicksMob, which combined with our own mobile marketing capabilities provides a significant future growth engine for the Group across key verticals.  This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America. As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical.”

UK, London & Tel Aviv, Israel & St Helier, Jersey

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AOL to acquire Millennial Media

AOL is to acquire Millennial Media, Inc., an end-to-end mobile platform, for $1.75 per share of Millennial Media common stock.

AOL was acquired by Verizon Communications earlier this year for an estimated total value of approximately $4.4 billion.

“AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools,” said Bob Lord, President, AOL. “As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in ONE by AOL and enhances our current publisher offering with an ‘all in’ monetization platform for app developers.”

Founded in 2006, Millennial Media is headquartered in Baltimore, MD and has additional U.S. offices in Atlanta, Boston, New York and San Francisco, and international offices in Hamburg, London, Paris, Singapore and Tokyo. Millennial Media’s portfolio of assets includes acquisitions of TapMetrics, Condaptive, Metaresolver, Jumptap and Nexage.

The transaction will take the form of a tender offer followed by a merger, with Millennial Media becoming a wholly owned subsidiary of AOL upon completion.

 

USA, New York, NY & Baltimore, MD

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IHS acquires RootMetrics

ihs_logo_mpIHS Inc. has acquired mobile network analytics company RootMetrics. The terms of the deal were not disclosed.

RootMetrics offers highly detailed network analytics on a subscription basis to mobile operators and infrastructure providers in the U.S. and U.K. The company will remain headquartered in Bellevue, Washington, and will continue to operate with the RootMetrics brand name. The company employs rm-logo170 colleagues based mostly in the U.S., with a growing presence in the U.K.

USA, Englewood, CO & Bellevue, WA

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GSN Games Acquires Idle Gaming 

GSNGamesGSN Games, a provider of social casino games and cash tournaments, has acquired social casino game developer Idle Gaming, whose titles include Fresh Deck Poker, Slots of Fun and Video Poker Tour. The terms of the deal were not disclosed.

idlegames“The acquisition of Idle Gaming aligns perfectly with our strategy of leveraging first-rate teams and leading edge technology to create outstanding game experiences for our players,” said Steve Brunell, chief operating officer of GSN. “We are pleased to welcome the top-notch talent of Idle Gaming to GSN Games, and look forward to utilizing our shared talent and technologies to take mobile gaming to the next level.”

Last year, GSN Games acquired Bash Gaming, creator of the hit social bingo game Bingo Bash, which added more than 150 employees and two new offices to the organisation.

USA, San Francisco, CA

Forbes Media acquires private photo sharing app Camerama

Forbes_Logo_registeredForbes Media has acquired the private photo sharing app Camerama. Financial terms of the deal were not disclosed. Camerama Salah Akram Zalatimo, founder of Cameraman in 2014, will join the company as VP of Mobile Products, reporting to Forbes Media Chief Product Officer Lewis D’Vorkin.

camerama“Salah brings with him a unique set of skills, experiences and assets. He’s been a founder of a business, he has the technical know-how and the data-driven mindset that will help Forbes expand its growth in mobile apps,” said Lewis D’Vorkin. “Our goal is to build passionate communities under the Forbes umbrella – the kind that marketers want to reach and that generate valuable and relevant content.”

USA, New York, NY

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