XLMedia acquires ClicksMob

XLMediaXLMedia, a provider of digital performance marketing, is to acquire ClicksMob Inc, a mobile performance marketing platform for $5.1 million. The transaction was made through Dau-Up, XLMedia’s mobile marketing subsidiary. It is expected to complete during the first quarter of 2017.

ClicksMob generated unaudited revenues of $16.3 million and profit before tax of $0.3 million for year ended 31 December 2016.

ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance. The addition of ClicksMob will provide Dau-Up with significant presence in Asia, with over 30% of ClicksMob 2016 revenues generated from the region.

As part of the transaction Dau-Up will acquire ClicksMob’s proprietary technologies such as audience matching, engine optimization and fraud fighting tools which will be integrated with Dau-Up’s own technology.

Ory Weihs, Chief Executive Officer of XLMedia, commented: “We are excited to announce the acquisition of ClicksMob, which combined with our own mobile marketing capabilities provides a significant future growth engine for the Group across key verticals.  This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America. As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical.”

UK, London & Tel Aviv, Israel & St Helier, Jersey

Related articles:

 

AOL to acquire Millennial Media

AOL is to acquire Millennial Media, Inc., an end-to-end mobile platform, for $1.75 per share of Millennial Media common stock.

AOL was acquired by Verizon Communications earlier this year for an estimated total value of approximately $4.4 billion.

“AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools,” said Bob Lord, President, AOL. “As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in ONE by AOL and enhances our current publisher offering with an ‘all in’ monetization platform for app developers.”

Founded in 2006, Millennial Media is headquartered in Baltimore, MD and has additional U.S. offices in Atlanta, Boston, New York and San Francisco, and international offices in Hamburg, London, Paris, Singapore and Tokyo. Millennial Media’s portfolio of assets includes acquisitions of TapMetrics, Condaptive, Metaresolver, Jumptap and Nexage.

The transaction will take the form of a tender offer followed by a merger, with Millennial Media becoming a wholly owned subsidiary of AOL upon completion.

 

USA, New York, NY & Baltimore, MD

Related articles:

IHS acquires RootMetrics

ihs_logo_mpIHS Inc. has acquired mobile network analytics company RootMetrics. The terms of the deal were not disclosed.

RootMetrics offers highly detailed network analytics on a subscription basis to mobile operators and infrastructure providers in the U.S. and U.K. The company will remain headquartered in Bellevue, Washington, and will continue to operate with the RootMetrics brand name. The company employs rm-logo170 colleagues based mostly in the U.S., with a growing presence in the U.K.

USA, Englewood, CO & Bellevue, WA

Related articles:

GSN Games Acquires Idle Gaming 

GSNGamesGSN Games, a provider of social casino games and cash tournaments, has acquired social casino game developer Idle Gaming, whose titles include Fresh Deck Poker, Slots of Fun and Video Poker Tour. The terms of the deal were not disclosed.

idlegames“The acquisition of Idle Gaming aligns perfectly with our strategy of leveraging first-rate teams and leading edge technology to create outstanding game experiences for our players,” said Steve Brunell, chief operating officer of GSN. “We are pleased to welcome the top-notch talent of Idle Gaming to GSN Games, and look forward to utilizing our shared talent and technologies to take mobile gaming to the next level.”

Last year, GSN Games acquired Bash Gaming, creator of the hit social bingo game Bingo Bash, which added more than 150 employees and two new offices to the organisation.

USA, San Francisco, CA

Forbes Media acquires private photo sharing app Camerama

Forbes_Logo_registeredForbes Media has acquired the private photo sharing app Camerama. Financial terms of the deal were not disclosed. Camerama Salah Akram Zalatimo, founder of Cameraman in 2014, will join the company as VP of Mobile Products, reporting to Forbes Media Chief Product Officer Lewis D’Vorkin.

camerama“Salah brings with him a unique set of skills, experiences and assets. He’s been a founder of a business, he has the technical know-how and the data-driven mindset that will help Forbes expand its growth in mobile apps,” said Lewis D’Vorkin. “Our goal is to build passionate communities under the Forbes umbrella – the kind that marketers want to reach and that generate valuable and relevant content.”

USA, New York, NY

Related articles:

Under Armour acquires Endomondo and MyFitnessPal

Under Armour, the athletic sportswear maker, has acquired Endomondo and MyFitnessPal. Under Armour already owns the MapMyFitness and UA RECORD™ suite of applications. The terms of the deal were not disclosed.

MyFitnessPal is a free resource for achieving and maintaining health and fitness goals. It has 80 million registered users

Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Endomondo has around 20 million registered users, approximately 80% of which are located outside of the U.S.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”

As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA.

USA, Baltimore, MD & Denmark, Copenhagen & USA, San Francisco, CA

Greentube Acquires BlueBat Games 

greentubeGreentube, a developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, have acquired a controlling interest in the social gaming leader, BlueBat Games. A business founded in 2011 by video game industry veterans Kenny Huang and Tim Harris. The terms of the deal were not disclosed.

Based in Vancouver, British Columbia, BlueBat Games enables game developers and casino brands to socialize their games on browser-based and mobile platforms. Blue Bat Games is the creator of Greentube’s turnkey private label social casino marketing platform, Greentube Pro.

bluebat_logo“We worked closely with the BlueBat team on a number of projects in the past year,” said Thomas Graf, CEO of Greentube Internet Entertainment Solutions GmbH. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The Acquisition was the next logical step in our progression.”

UK, London & Canada, Vancouver, British Columbia