WPP invests in VR/AR company Within Unlimited in the US

wppWPP has made a strategic investment in Within Unlimited, Inc., a US-based virtual reality/augmented reality entertainment and technology company

Within creates and produces virtual reality content and also curates content from third parties, which it distributes through the Within app.

Partners and content collaborators include Apple, The New York Times, NBC Universal, Vice, 21st Century Fox, and Alphabet Inc. Within employs over 35 people and is based in Los Angeles with an office in San Francisco. It was founded in 2014. Within is led by film maker and music video director Chris Milk and technologist Aaron Koblin.

UK, London & USA, Los Angeles, CA

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XLMedia acquires ClicksMob

XLMediaXLMedia, a provider of digital performance marketing, is to acquire ClicksMob Inc, a mobile performance marketing platform for $5.1 million. The transaction was made through Dau-Up, XLMedia’s mobile marketing subsidiary. It is expected to complete during the first quarter of 2017.

ClicksMob generated unaudited revenues of $16.3 million and profit before tax of $0.3 million for year ended 31 December 2016.

ClicksMob delivers performance-based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment and finance. The addition of ClicksMob will provide Dau-Up with significant presence in Asia, with over 30% of ClicksMob 2016 revenues generated from the region.

As part of the transaction Dau-Up will acquire ClicksMob’s proprietary technologies such as audience matching, engine optimization and fraud fighting tools which will be integrated with Dau-Up’s own technology.

Ory Weihs, Chief Executive Officer of XLMedia, commented: “We are excited to announce the acquisition of ClicksMob, which combined with our own mobile marketing capabilities provides a significant future growth engine for the Group across key verticals.  This acquisition represents an excellent opportunity for XLMedia to further extend our reach in Asia in addition to strengthening our presence in North America. As mobile marketing becomes a driving force in the online marketing world, we see this as a strategic acquisition to further strengthen our offering in this important vertical.”

UK, London & Tel Aviv, Israel & St Helier, Jersey

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AOL to acquire Millennial Media

AOL is to acquire Millennial Media, Inc., an end-to-end mobile platform, for $1.75 per share of Millennial Media common stock.

AOL was acquired by Verizon Communications earlier this year for an estimated total value of approximately $4.4 billion.

“AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools,” said Bob Lord, President, AOL. “As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in ONE by AOL and enhances our current publisher offering with an ‘all in’ monetization platform for app developers.”

Founded in 2006, Millennial Media is headquartered in Baltimore, MD and has additional U.S. offices in Atlanta, Boston, New York and San Francisco, and international offices in Hamburg, London, Paris, Singapore and Tokyo. Millennial Media’s portfolio of assets includes acquisitions of TapMetrics, Condaptive, Metaresolver, Jumptap and Nexage.

The transaction will take the form of a tender offer followed by a merger, with Millennial Media becoming a wholly owned subsidiary of AOL upon completion.


USA, New York, NY & Baltimore, MD

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IHS acquires RootMetrics

ihs_logo_mpIHS Inc. has acquired mobile network analytics company RootMetrics. The terms of the deal were not disclosed.

RootMetrics offers highly detailed network analytics on a subscription basis to mobile operators and infrastructure providers in the U.S. and U.K. The company will remain headquartered in Bellevue, Washington, and will continue to operate with the RootMetrics brand name. The company employs rm-logo170 colleagues based mostly in the U.S., with a growing presence in the U.K.

USA, Englewood, CO & Bellevue, WA

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GSN Games Acquires Idle Gaming 

GSNGamesGSN Games, a provider of social casino games and cash tournaments, has acquired social casino game developer Idle Gaming, whose titles include Fresh Deck Poker, Slots of Fun and Video Poker Tour. The terms of the deal were not disclosed.

idlegames“The acquisition of Idle Gaming aligns perfectly with our strategy of leveraging first-rate teams and leading edge technology to create outstanding game experiences for our players,” said Steve Brunell, chief operating officer of GSN. “We are pleased to welcome the top-notch talent of Idle Gaming to GSN Games, and look forward to utilizing our shared talent and technologies to take mobile gaming to the next level.”

Last year, GSN Games acquired Bash Gaming, creator of the hit social bingo game Bingo Bash, which added more than 150 employees and two new offices to the organisation.

USA, San Francisco, CA

Forbes Media acquires private photo sharing app Camerama

Forbes_Logo_registeredForbes Media has acquired the private photo sharing app Camerama. Financial terms of the deal were not disclosed. Camerama Salah Akram Zalatimo, founder of Cameraman in 2014, will join the company as VP of Mobile Products, reporting to Forbes Media Chief Product Officer Lewis D’Vorkin.

camerama“Salah brings with him a unique set of skills, experiences and assets. He’s been a founder of a business, he has the technical know-how and the data-driven mindset that will help Forbes expand its growth in mobile apps,” said Lewis D’Vorkin. “Our goal is to build passionate communities under the Forbes umbrella – the kind that marketers want to reach and that generate valuable and relevant content.”

USA, New York, NY

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Under Armour acquires Endomondo and MyFitnessPal

Under Armour, the athletic sportswear maker, has acquired Endomondo and MyFitnessPal. Under Armour already owns the MapMyFitness and UA RECORD™ suite of applications. The terms of the deal were not disclosed.

MyFitnessPal is a free resource for achieving and maintaining health and fitness goals. It has 80 million registered users

Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Endomondo has around 20 million registered users, approximately 80% of which are located outside of the U.S.

“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”

As a wholly-owned subsidiary of Under Armour, Endomondo will continue to operate out of its headquarters in Copenhagen, Denmark. Following the anticipated closing of the acquisition in the first quarter of 2015, MyFitnessPal will continue to operate out of its headquarters in San Francisco, CA.

USA, Baltimore, MD & Denmark, Copenhagen & USA, San Francisco, CA

Greentube Acquires BlueBat Games 

greentubeGreentube, a developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, have acquired a controlling interest in the social gaming leader, BlueBat Games. A business founded in 2011 by video game industry veterans Kenny Huang and Tim Harris. The terms of the deal were not disclosed.

Based in Vancouver, British Columbia, BlueBat Games enables game developers and casino brands to socialize their games on browser-based and mobile platforms. Blue Bat Games is the creator of Greentube’s turnkey private label social casino marketing platform, Greentube Pro.

bluebat_logo“We worked closely with the BlueBat team on a number of projects in the past year,” said Thomas Graf, CEO of Greentube Internet Entertainment Solutions GmbH. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube’s approach to social gaming were in direct alignment. The Acquisition was the next logical step in our progression.”

UK, London & Canada, Vancouver, British Columbia

Keywords Studios acquires Alchemic Dream in Canada and Reverb Localização in Brazil

keywordsKeywords Studios, a technical services provider to the global video games industry, has acquired Alchemic Dream Inc. in Canada, a provider of multi-lingual customer support services for the video games industry internationally for CAD$1.25m

In addition, Keywords has completed the acquisition of Reverb Localização – Preparação de Documentos Ltda. in Brazil for to €300k.

Alchemic Dream

alchemicFounded in 2001, Alchemic Dream is based in Shawinigan near Montreal, Canada where it employs 38 people, it also works with remote collaborators in 36 countries. The acquisition provides Keywords Studios with an entry point into the fast growing market for community management services, either within the game, in the game forums or within the wider social media channels. The demand for live operations support services designed to ensure players continue to engage with the game for longer is expanding due to the transition from games as a packaged product, sold through traditional retail stores, to games as a service for mobile, online, or console games.

Keywords Studios will pay a maximum total cash consideration of CAD$1.25m for 100% of Alchemic Dream dependent on certain closing balance sheet related adjustments.

Alchemic Dream’s management accounts for the 10 months to 31 October 2014 show the business achieved revenues of CAD$4.33m and profits before tax of CAD$480k. The accounts for the year to 31 December 2013 show it achieved revenues of CAD$3.7m, a loss before tax of CAD$220k and it had net assets of CAD$0.48m including net debt of CAD$0.2m.

Reverb Localização

ReverbReverb was founded in 2012 and is based in Rio de Janeiro, Brazil. It has a small team of 5 employees, plus freelance collaborators. The company provides localisation and audio management services for Brazilian Portuguese for some leading games including World of Warcraft and Magic the Gathering. This will be Keywords’ first office in South America.

Andrew Day, Chief Executive of Keywords Studios, commented on the Alchemic Dream acquisition, “The acquisition of Alchemic Dream provides us with an important point of entry into the increasingly important market of customer care services for the video games industry.”

Commenting on the Reverb Localização acquisition, day said, “We are also pleased to be announcing our first investment in the fast developing game economy in Brazil. Brazilian Portuguese has risen to take its place in our top 5 languages alongside the more established languages of French, Spanish, German and Italian. The acquisition of Reverb provides us with a small but high quality foothold in this important growth market and we expect to be able grow our revenues and improve our margins for this language as a result.

Ireland, Dublin & Canada, Montreal & Brazil, Rio de Janeiro

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MediaMath acquires social advertising platform Upcast

MediaMath has acquired Upcast, a social advertising technology platform. The terms of the deal were not disclosed.

Headquartered in the U.K. and with presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner serving clients worldwide. Through seamless integration with these social networks, Upcast enables marketers to create, manage, and optimise large-scale social advertising campaigns, and provides full visibility into campaign performance to help marketers improve ROI. The acquisition expands upon MediaMath’s current social offerings via the Facebook Exchange (FBX) and Twitter Tailored Audiences solutions.

“Our mission is to empower marketers with the tools to unify marketing efforts across all digital channels, and we felt it was critical to expand on our existing social offering with the acquisition of a leading platform in the space,” said Ari Buchalter, MediaMath’s Chief Operating Officer. “We evaluated dozens of companies in search of a market leader integrated with multiple platforms, with robust and flexible technology, a proven best-in-class product, a truly global presence, and a strong team with a proven track record. Upcast was far and away the clear choice. We’re excited to integrate their technology into the TerminalOne platform.”
USA, New York & UK, London