AOL’s Advertising.com Group Acquires Buysight, Inc.

AOL’s Advertising.com Group has acquired Buysight, Inc., a provider of retargeting and intent-based targeted advertising. Terms of the deal were not disclosed. The Advertising.com Group clients include

Based in Sunnyvale, California and founded in 2008, Buysight offers ad targeting and retargeting services to the likes of ADTECH, The AOL On Network, goviral and Pictela. The company was funded by ONSET Ventures and Rembrandt Venture Partners.

“Our acquisition of Buysight is the perfect complement to our powerful suite of offerings for advertisers, agencies and publishers seeking to maximize their brands online,” said Ned Brody, CEO, Advertising.com Group. “We strongly believe that both brand and performance display, as well as mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.”

USA, New York, NY & Sunnyvale, CA

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