Endeavor acquires marketing agency 160over90

WMEEndeavor, the new name for the entertainment conglomerate formed after WME’s acquisition of IMG, has agreed to acquire branding and marketing agency 160over90 from private equity firm Searchlight Capital Partners. The terms of the transaction were not disclosed.

160over90 handles branding and marketing for a number of colleges, sports teams and brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, UCLA and Under Armour. The agency, which has about 180 employees, will be housed within Endeavor Global Marketing, the division that in recent years has acquired experiential agencies IMG LIVE and Fusion Marketing, as well as public relations firm Catalyst. Endeavor also has a stake in ad agency darling Droga5.

Mark Shapiro, co-president of WME and IMG, which still exist as independent businesses within Endeavor, said, “As the business continues to move away from the 30-second spot and into a full-fledged focus on experiences, we want to be fully armed and stand out with a unique platform. The 160over90 agency can enhance the platforms and channels and content that we are creating and producing for our clients, from Hollywood to sports.”

USA, New York, NY & Philadelphia, PA

Catena Media acquires Squawka.com and related assets from Squawka Ltd for £1M

Catena MediaThe online performance marketing company Catena Media has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports section in beta version. The main site currently attracts around 4 million users per month, and has around 800,000 followers on Twitter.

The purchase price amounts to a one-time upfront cash payment of GBP 1 million (approximately EUR 1.1 million). The acquisition is expected to generate annual sales of approximately EUR 2 million with an estimated 60% margin.

Henrik Persson Ekdahl, Acting CEO of Catena Media, said, “We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products.”

Malta, Ta’ Xbiex & UK, London

Zeta Global acquires Disqus

Zeta GlobalThe data-driven marketing technology innovator Zeta Global has acquired the audience engagement platform Disqus. The terms of the transaction were not disclosed.

Disqus powers an open and independent web of 4 million publishers including The Atlantic, Destructoid, Spoiler TV and TMZ. Since 2007, Disqus has focused on helping independent publishers build audiences through its audience development platform by giving publishers tools to interact with readers.

Combined with Zeta’s leading marketing platform, artificial intelligence and machine learning, the acquisition makes Zeta the only company able to offer personalised real-time marketing at scale on the open web.

David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder, said, “We’re redefining the marketing technology space with actionable data, artificial intelligence that answers business problems and a marketing hub that serves as the nerve centre for data-driven marketers. Disqus extends and enhances this strategy. Marketers typically have to make tradeoffs between reaching engaged audiences on social platforms with massive reach and using tools that give them control and access to granular targeting capabilities. Disqus strengthens Zeta’s ability to offer the best of both worlds with the scale, visibility and performance marketers have been asking for.”

USA, New York, NY & San Francisco, CA

H.I.G. Capital acquires Brazilian outdoor advertising firm Eletromidia

higPrivate investment firm H.I.G. Capital, LLC, through its Brazilian affiliate, has acquired a majority stake in Eletromidia, one of the largest players in the out-of-home advertising industry in Brazil.

Founded in 1993, Eletromidia manages urban furniture, digital outdoor displays and indoor networks across 18 cities. The two founders will retain a significant ownership and will continue in their positions of leading the Company. The financial terms of the deal were not disclosed.

electromediaFernando Marques Oliveira, Managing Director and Head of H.I.G. Brasil and H.I.G. Latin America, added, “Eletromidia is a unique asset with a spectacular team and growth prospects. We are excited to support management in Eletromidia’s next expansion phase, developing new advertising solutions and positively impacting the entire industry.”

About Eletromidia

Eletromidia offers innovative advertising solutions through a network of static and digital panels in high traffic indoor and outdoor locations. Present in 18 cities across Brazil, the Company reaches over 6 million people daily. Eletromidia also develops full-fledged display and lighting solutions for major events. For more information, please refer to the Eletromidia website at

About H.I.G. Capital

H.I.G. is a leading global private equity investment firm with more than $13 billion of equity capital under management. Based in Miami, and with offices in Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Paris, and Rio de Janeiro, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. invested in and managed more than 200 companies worldwide. The firm’s current portfolio includes more than 80 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at .

Brazil, Rio de Janeiro

Ogilvy & Mather acquires a majority stake in PennyWise

wppWPP’s wholly owned operating company Ogilvy & Mather is to acquire a majority stake in PennyWise Solutions Pvt. Ltd. , a digital technology and production company in India. The terms of the deal were not disclosed.

Founded in 2003 and based in Hyderabad, PennyWise offers a wide range of digital services, including custom application development, mobile application development, SEO, digital listening, online consumer response management systems, data analytics and business intelligence, network support and infrastructure management services.

PennyWise employs more than 140 people. The agency had unaudited revenues of INR 119.2 million, for the year ending March 2013, and gross assets of INR 68.3 million, at the same date. PennyWise clients include Vodafone India, Johnson & Johnson, and LIN Digital.

UK, London & India, Hyderabad

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AOL completes acquisition of Adap.tv

aolAOL Inc. has completed its acquisition of Adap.tv, a global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers. The terms of the deal were not disclosed.

Adap.tv is a global programmatic video technology stack across all screens and will operate independently as part of AOL’s video organisation. It will be included as part of the overall solution offered by AOL Networks to publishers, advertisers and agencies.

adapt“With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Tim Armstrong, Chairman and CEO of AOL. “AOL is well positioned to capitalize on two clear trends in the video space – the movement of advertising dollars from linear to online video and the shift from manual transactions to programmatic media buying. We welcome Adap.tv and its extremely talented employees to the AOL team.”

USA, New York, NY

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Communisis acquires content marketing agency Editions Publishing

communisisCustomer communication services, Communisis plc,  has acquired Editions Publishing Limited, a UK content marketing  agency in the financial services sector.

The Acquisition is at an enterprise value (on a cash free, debt free basis) of £5.87m, including Editions Publishing Limited’s net assets at completion, estimated at £0.2m. The consideration payable by Communisis totals approximately £7.1m, including acquired cash of about £1.2m. The consideration will be satisfied in cash of approximately £5.4m and through the issue of 3,003,533 new ordinary shares of 25p each in the share capital of Communisis (the “Consideration Shares”) to the value of £1.7m, based on the averagemiddle market closing price over the 5 business days prior to 3 September 2013, of 56.6 pence per ordinary share.

The Consideration Shares will rank equally in all respects with Communisis’ existing ordinary shares. 574,204 and 2,429,329 Consideration Shares are subject to an absolute lock-in for one and two years respectively after the Acquisition. After the second anniversary of the Acquisition the 2,429,329 Consideration Shares will only be tradable on an orderly market basis through the Group’s brokers.

Editions Publishing Limited, trading as Editions Financial (“EF”), has delivered in excess of 2,000 projects for more than 33 financial brands over 14 years. EF is based in Edinburgh and has a 31-strong team of specialist writers, designers, digital experts, content strategists, broadcasters and marketing specialists.

EF works directly with major financial brands to develop their content strategies (including benchmarking, proposition development and campaign planning). It then implements the strategy by providing a co-ordinated content marketing delivery service in all key channels including copywriting, video production, digital content, print and digital magazines, ezines, social media, event content and front line sales collateral.

The Acquisition is projected to be earnings enhancing in its first full year of ownership by the Group. For the year ended 31 August 2012, EF recorded profit before tax of £0.5m on turnover of £2.6m with gross assets of £1.3m at the year end. Turnover and profit increased during the year ended 31 August 2013 and continued organic growth is expected in 2014 and beyond, supplemented by synergy opportunities within the enlarged Group.

Andy Blundell, Communisis Chief Executive, said, “As the UK’s leading content marketing agency within the financial services sector, Editions Financial is a clear strategic fit with the Group’s aspiration to broaden and deepen its service offering. The acquisition also strengthens our already strong position in the financial services sector. We are delighted that the owners have decided to join Communisis and that they are equally committed both to the continuing development of the Editions Financial business and to the growth and expansion of the Group.”

Caspian Woods, Founder and Chairman of EF, commented, “Joining Communisis is an excellent opportunity for us to accelerate the growth of our business, to provide a broader range of services to our clients and to offer a richer experience to our staff, with the backing and resources of a larger group. As more brands adopt content marketing, the most important aspect will be its relevance to the reader. Communisis’ unparalleled capabilities in data-driven personalised communications coupled with compelling content will make for a powerful proposition. Developing it will be an exciting challenge for us and the Editions Financial team.”

Application will be made to the UK Listing Authority for the Consideration Shares to be admitted to the Official List maintained by the UK Listing Authority and to the London Stock Exchange for the Consideration Shares to be admitted to trading on its Main Market for listed securities. It is expected that admission of the Consideration Shares will become effective, and that dealings in the Consideration Shares will commence, at 8.00 a.m. on 11 September 2013.

Following admission of the Consideration Shares, the Company’s issued share capital will consist of 194,405,651 ordinary shares of 25p each with voting rights. The Company does not hold any ordinary shares in treasury.

UK, Leeds & Edinburgh