Hatched Media acquires fellow Australian independent FRANk Media

Hatched MediaMelbourne-based independent agency Hatched Media has announced the merger and acquisition of fellow independent FRANk Media. No details of the transaction were disclosed.

FRANk Media was established in 2000 and offers communications planning, content marketing, programmatic, strategy, media buying, CRM, EDM, research, customer insight, PR, SEM, SEO, social media strategy and management, social media advertising, social media training and workshops, reporting, analytics and media planning, negotiation and buying. Owned and run by industry veteran Martyn Thomas, FRANk has transitioned all staff and clients across to Hatched to bolster the overall agency offering under the one roof.

Hatched founder and owner Jack Byrne said he has long admired Thomas and the FRANk team’s approach to its clients’ business, “Not only will their experience and strong strategic offering across communications be a welcome addition to the current offering, but culturally we are naturally aligned due to the high value we place on our people and level of care to our clients, which has ensured a seamless transition as a merged entity thus far,” he said.

Hatched will be adding FRANk’s current client list, which includes American Tourister, High Sierra, IXL Home, Lifestyle Communities, Movember, Luna Park (Melbourne), Lipault Paris, Sub Zero & Wolf, St John Ambulance (Victoria and NSW) and Sumitomo Rubber to their current list of clients, which include Automotive Brands Group, Dairy Australia, Sensis (Yellow Pages and White Pages), Fernwood Fitness, Dennis Family Homes, Strike Bowling, Henley Homes, Village Cinemas, Hairhouse Warehouse, Boost Juice, Capi Sparkling, and CBUS Property.

Australia, Melbourne

The Social Chain Group acquires The Football Republic from FremantleMedia

Social Chain GroupSocial media marketing agency and media publishing house The Social Chain Group has acquired a network of sport social media channels, The Football Republic, from FremantleMedia. The deal will see TFR’s brands such as The Full Time Devils become a part of Media Chain – The Social Chain Group’s social media publishing house. The terms of the transaction were not disclosed.

The acquisition will increase Media Chain’s sport network reach by more than 2.5 million, taking the company’s global sport network to over 17 million followers, adding to its SPORF network. Launched in 2015 by Shotglass Media, the digital arm of FremantleMedia UK, TFR has built a large fan base with three million followers across Facebook, Twitter, YouTube and Instagram.

Kat Hebden, managing director at Shotglass Media, said, “We launched The Football Republic because we saw a gap in the market for football entertainment content that served a young, digitally savvy audience. We believe Media Chain will provide a great home for these communities to continue to flourish.”

UK, Manchester & London

Meredith Corporation completes acquisition of Time Inc.

MeredithMeredith Corporation has completed its acquisition of Time Inc., with February 2018 the first day of operations for the combined company. Time Inc. shareholders received $18.50 per share in an all-cash transaction valued at $2.8 billion originally announced on 26 November 2017. Meredith also announced fiscal 2018 second quarter and first half results.

Meredith Corporation Chairman and CEO Stephen M. Lacy said, “With this acquisition, we are creating a premier media and marketing company serving 200 million American consumers that’s positioned for growth across industry-leading digital, television, print, video, mobile, and social platforms. The combined portfolio joins the rich content-creation capabilities of many of the media industry’s strongest national brands with a powerful local television business that is generating record earnings.”

USA, New York, NY & Des Moines, Iowa

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Endeavor acquires marketing agency 160over90

WMEEndeavor, the new name for the entertainment conglomerate formed after WME’s acquisition of IMG, has agreed to acquire branding and marketing agency 160over90 from private equity firm Searchlight Capital Partners. The terms of the transaction were not disclosed.

160over90 handles branding and marketing for a number of colleges, sports teams and brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, UCLA and Under Armour. The agency, which has about 180 employees, will be housed within Endeavor Global Marketing, the division that in recent years has acquired experiential agencies IMG LIVE and Fusion Marketing, as well as public relations firm Catalyst. Endeavor also has a stake in ad agency darling Droga5.

Mark Shapiro, co-president of WME and IMG, which still exist as independent businesses within Endeavor, said, “As the business continues to move away from the 30-second spot and into a full-fledged focus on experiences, we want to be fully armed and stand out with a unique platform. The 160over90 agency can enhance the platforms and channels and content that we are creating and producing for our clients, from Hollywood to sports.”

USA, New York, NY & Philadelphia, PA

Catena Media acquires Squawka.com and related assets from Squawka Ltd for £1M

Catena MediaThe online performance marketing company Catena Media has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports section in beta version. The main site currently attracts around 4 million users per month, and has around 800,000 followers on Twitter.

The purchase price amounts to a one-time upfront cash payment of GBP 1 million (approximately EUR 1.1 million). The acquisition is expected to generate annual sales of approximately EUR 2 million with an estimated 60% margin.

Henrik Persson Ekdahl, Acting CEO of Catena Media, said, “We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products.”

Malta, Ta’ Xbiex & UK, London

Zeta Global acquires Disqus

Zeta GlobalThe data-driven marketing technology innovator Zeta Global has acquired the audience engagement platform Disqus. The terms of the transaction were not disclosed.

Disqus powers an open and independent web of 4 million publishers including The Atlantic, Destructoid, Spoiler TV and TMZ. Since 2007, Disqus has focused on helping independent publishers build audiences through its audience development platform by giving publishers tools to interact with readers.

Combined with Zeta’s leading marketing platform, artificial intelligence and machine learning, the acquisition makes Zeta the only company able to offer personalised real-time marketing at scale on the open web.

David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder, said, “We’re redefining the marketing technology space with actionable data, artificial intelligence that answers business problems and a marketing hub that serves as the nerve centre for data-driven marketers. Disqus extends and enhances this strategy. Marketers typically have to make tradeoffs between reaching engaged audiences on social platforms with massive reach and using tools that give them control and access to granular targeting capabilities. Disqus strengthens Zeta’s ability to offer the best of both worlds with the scale, visibility and performance marketers have been asking for.”

USA, New York, NY & San Francisco, CA

H.I.G. Capital acquires Brazilian outdoor advertising firm Eletromidia

higPrivate investment firm H.I.G. Capital, LLC, through its Brazilian affiliate, has acquired a majority stake in Eletromidia, one of the largest players in the out-of-home advertising industry in Brazil.

Founded in 1993, Eletromidia manages urban furniture, digital outdoor displays and indoor networks across 18 cities. The two founders will retain a significant ownership and will continue in their positions of leading the Company. The financial terms of the deal were not disclosed.

electromediaFernando Marques Oliveira, Managing Director and Head of H.I.G. Brasil and H.I.G. Latin America, added, “Eletromidia is a unique asset with a spectacular team and growth prospects. We are excited to support management in Eletromidia’s next expansion phase, developing new advertising solutions and positively impacting the entire industry.”

About Eletromidia

Eletromidia offers innovative advertising solutions through a network of static and digital panels in high traffic indoor and outdoor locations. Present in 18 cities across Brazil, the Company reaches over 6 million people daily. Eletromidia also develops full-fledged display and lighting solutions for major events. For more information, please refer to the Eletromidia website at

About H.I.G. Capital

H.I.G. is a leading global private equity investment firm with more than $13 billion of equity capital under management. Based in Miami, and with offices in Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Paris, and Rio de Janeiro, H.I.G. specializes in providing capital to small and medium-sized companies with attractive growth potential. H.I.G. invests in management-led buyouts and recapitalizations of profitable and well managed manufacturing or service businesses. H.I.G. also has extensive experience with financial restructurings and operational turnarounds. Since its founding in 1993, H.I.G. invested in and managed more than 200 companies worldwide. The firm’s current portfolio includes more than 80 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at .

Brazil, Rio de Janeiro