Meredith Corporation, the publisher of Better Homes and Gardens, Parents and Family Circle, has acquired mobile marketing specialist The Hyperfactory. Last year Meredith Corporation took a minority stake in The Hyperfactory. Meredith Integrated Marketing has been steadily acquiring marketing services companies. Since 2006 it has added interactive marketing services firms O’Grady Meyers and Genex; viral marketing leader New Media Strategies; healthcare marketing communications specialists Big Communications; database strategy and analytics experts Directive; and now mobile marketing specialist The Hyperfactory. Terms of the deal were not disclosed.
“The completion of our acquisition of The Hyperfactory is consistent with Meredith’s commitment to excellence in marketing services for our clients,” says Meredith Integrated Marketing President Martin Reidy. “Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate. As with our past acquisitions, like New Media Strategies in the Social Media space, we focus our investments only on the leaders in the respective marketing disciplines. The Hyperfactory is the clear leader in the mobile marketing arena and we are proud to have them as part of our arsenal.”
The Hyperfactory was advised by Madison Alley Global Ventures.
Location: USA, New Tork, NY & Des Moines, IO