Melbourne-based independent agency Hatched Media has announced the merger and acquisition of fellow independent FRANk Media. No details of the transaction were disclosed.
FRANk Media was established in 2000 and offers communications planning, content marketing, programmatic, strategy, media buying, CRM, EDM, research, customer insight, PR, SEM, SEO, social media strategy and management, social media advertising, social media training and workshops, reporting, analytics and media planning, negotiation and buying. Owned and run by industry veteran Martyn Thomas, FRANk has transitioned all staff and clients across to Hatched to bolster the overall agency offering under the one roof.
Hatched founder and owner Jack Byrne said he has long admired Thomas and the FRANk team’s approach to its clients’ business, “Not only will their experience and strong strategic offering across communications be a welcome addition to the current offering, but culturally we are naturally aligned due to the high value we place on our people and level of care to our clients, which has ensured a seamless transition as a merged entity thus far,” he said.
Hatched will be adding FRANk’s current client list, which includes American Tourister, High Sierra, IXL Home, Lifestyle Communities, Movember, Luna Park (Melbourne), Lipault Paris, Sub Zero & Wolf, St John Ambulance (Victoria and NSW) and Sumitomo Rubber to their current list of clients, which include Automotive Brands Group, Dairy Australia, Sensis (Yellow Pages and White Pages), Fernwood Fitness, Dennis Family Homes, Strike Bowling, Henley Homes, Village Cinemas, Hairhouse Warehouse, Boost Juice, Capi Sparkling, and CBUS Property.
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