Future plc has acquired SmartBrief Inc., a US-based digital media publisher of targeted business news and information for USD 45 million. The initial amount will include a cash consideration of USD 32.2 million funded from the Group’s existing debt facilities, with a further USD 12.8 million to be satisfied through the issue to the vendors of 1,027,492 new ordinary shares. The agreement also includes a deferred consideration based on certain financial targets achieved over the year ending 31 July 2020, which is subject to a cap of USD 20 million.
Leveraging proprietary technology and editorial expertise, SmartBrief delivers relevant industry news in partnership with trade associations, professional societies and corporations. SmartBrief owns a database of over 5.8 million subscribers made up of senior executives, thought leaders and industry professionals.
Founded in 1999 and based in Washington DC, SmartBrief creates and distributes more than 250 digital newsletters, allowing advertisers to target and engage with decision-makers and influencers across multiple sectors including food and travel, business, education, finance, health care, retail, tech, marketing and advertising. During 2018 Future extended its successful consumer strategy into B2B through the acquisition of NewBay Media in the US, which enabled Future to access the B2B market with several market-leading titles.
Zillah Byng-Thorne, CEO of Future, said, “The acquisition of SmartBrief will substantially boost our presence and market position in the B2B sector and enhance our technology capabilities.”
“SmartBrief is a leading, respected provider of sector-focused newsletters and daily email briefings covering a range of key verticals. The addition of SmartBrief’s must-read information products to our portfolio will further extend the reach of our B2B operations. The acquisition will be earnings enhancing, and we have identified several exciting opportunities to leverage SmartBrief’s proprietary technology in both our B2C and B2B business.”
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