Ubisoft acquires Blue Mammoth Games studio

UbisoftFollowing its acquisition of 1492 Studio earlier this week, Ubisoft has acquired the video game development studio Blue Mammoth Games. With the acquisition, Ubisoft adds Brawlhalla, currently the most played fighting game on Steam, to its portfolio and bolsters its online expertise. The terms of the deal were not disclosed.

Blue Mammoth Games is based near Atlanta, Georgia, and is comprised of 21 talented team members, including founders Matthew Woomer and Lincoln Hamilton, who have a multiplayer online background. The studio developed and published Brawlhalla, a free-to-play online brawler that is among the top free-to-play games on PS4.

Laurent Detoc, President of Ubisoft NCSA, said, “The team at Blue Mammoth Games is expert at developing and running scalable, competitive, multiplayer online games, and they’ll be a great addition to Ubisoft’s network of studios. With Brawlhalla, we’re getting a hugely popular and highly-profitable title that aligns with our strategy of expanding our audience and providing players with long-lasting, entertaining gaming experiences.”

France, Rennes & USA, Atlanta, GA

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Ubisoft acquires 1492 Studio

UbisoftVideo game publisher Ubisoft has acquired 1492 Studio, a game development studio specialised in the development of free-to-play episodic and interactive stories on mobile. The terms of the transaction were not disclosed.

Founded in 2014 and based near Montpellier, France, the team at 1492 Studio created the successful mobile franchise “Is it Love?”, a series of interactive dramas in which a player’s choices shape their storyline, determine their discoveries and deepen their relationships in the game. The game is one of the top five grossing mobile simulation games in France and one of the top 20 in the U.S..

Jean-Michel Detoc, executive director of Ubisoft Mobile , said, “‘Is It Love?’ already is one of the leaders in episodic, narrative-driven mobile games, with a highly-engaged community of players. This deal is in keeping with our strategy of reaching new audiences through smart, targeted, and highly profitable acquisitions.”

France, Rennes & Vailhauquès

ReedPOP acquires Gamer Network

ReedpopReed Exhibitions’ games and pop culture live events division ReedPOP is adding Gamer Network and its portfolio of events, websites, and video channels to its portfolio. The addition of Gamer Network marks ReedPOP’s first expansion beyond the event production business. The terms of the transaction were not disclosed.

Gamer Network is home to editorial and community websites and YouTube channels, including flagship brands Eurogamer, RockPaperShotgun, GamesIndustry.biz, VG247, Outside Xbox, Digital Foundry and USgamer. The company also organises the UK’s biggest games event, EGX and the world class indie games event, EGX Rezzed.

The combination of the two portfolios gives ReedPOP the opportunity to combine its live games events across four continents with a worldwide online community of over 50 million monthly users.

Lance Fensterman, global head of ReedPOP said, “Gamer Network is one of the world’s leading voices for gamers and gaming culture. The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mash ups you dream of. We are beyond excited to dream up new concepts that will blow the minds of fans all over the world.”

USA, Norwalk, CT & UK, Brighton

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Sumo Digital acquires CCP Games’ Newcastle studio

Sumo digitalSumo Digital, part of the independent game developer Sumo Group plc, has acquired CCP Games’ Newcastle studio for an undisclosed fee.

The Icelandic CCP Games, founded in 1997, is a virtual-reality games developer, best known for its flagship multiplayer title EVE: Valkyrie.

Paul Porter, Managing Director of Sumo Digital said, “Sumo is interested in all platforms for interactive entertainment, including VR. Although we’re not yet announcing what the Newcastle studio is working on, their proven skills and experience in VR is a great addition for Sumo.”

UK, Sheffield & Iceland, Reykjavik

Keywords Studios acquires games developer Sperasoft


Keywords Studios, an international technical services provider to the global video games industry, has acquired Russian game development business Sperasoft from the founders Igor Efremov, Alexei Kudriashov and Mark Rizzo.
The total consideration is $27 million. Keywords Studios are paying $22 million in cash, $1 million of which is deferred until the first anniversary of the acquisition. The remainder will be paid through the issue of new shares, which will be issued to the sellers on the first anniversary of the acquisition.


Headquartered in Santa Clara, California, Sperasoft provides game development, art creation and software engineering services to video game developers and publishers around the world from its production studios in St Petersburg and Volgograd, Russia and Krakow, Poland. Founded in 2004, Sperasoft employs 400 software engineers and artists. The company offers a full range of services for initial game development as well as developing games in live operations.

Andrew Day, Chief Executive Officer of Keywords Studios, said, “The acquisition of Sperasoft provides us with an entry point into co-development, positioning us as a strategic partner to games developers at the early stages of the games development lifecycle. As games are becoming bigger and are higher definition, game developers are increasingly relying upon co-development arrangements with companies like Sperasoft to provide them with broader capability to develop both initial games and additional content and features post launch.”

USA, Santa Clara, CA & Ireland, Dublin

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Keywords Studios acquires Lakshya Digital in India

keywordsKeywords Studios, a technical services provider to the global video games industry, has acquired Lakshya Digital Pvt. Ltd, a provider of outsourced art services for the video games industry internationally with centres of operation in New Delhi and Pune, India, for a total consideration of $4.0m.

Founded in 2004 and employing 270 people, most of whom are highly trained artists, Lakshya is one of the most recognised brands in the large and highly fragmented market for the provision of outsourced art services to the video games industry. It provides Keywords Studios an entry point into this fast growing market, where the demand for art assets (such as characters, vehicles, landscapes, cityscapes, space ships and weapons) is growing in line with the increase in game content as games on consoles, social media, PCs, tablets and smart phones become more complex and richer in their definition.

Keywords Studios is paying a total of $4.0m in two tranches. 91% of the shares of Lakshya have been acquired for $3.0m in cash. The remaining 9% will be acquired for a total of $1.0m in October 2015, of which up to $400,000 at sole discretion of Keywords will be used to subscribe for shares in Keywords Studios at a price determined by the volume weighted average price per share in the 5 days prior to completion of this second stage. Two of the sellers will each be granted options over 450,000 shares of Keywords at the prevailing market price.

Lakshya’s audited accounts for the year to 31 March 2014 show it achieved revenues of INR 249m ($4.05m); it had net assets of INR 78m ($1.3m) including net debt of INR 9.1m ($0.15m). Underlying PBT after adjusting for a non-continuing activity amounted to INR 23m ($0.37m).

Lakshya’s well-established position with game development studios, particularly in the US and Japan, will open up new sales channels for the Keywords group where the focus is primarily on video game publishers. The business development team of Lakshya will be integrated into the Keywords sales force to further facilitate cross selling between the Group’s extended range of services.

Andrew Day, Chief Executive of Keywords Studios, commented: “By providing us with an entry point into the large, growing yet fragmented art outsourcing market, the acquisition of Lakshya provides Keywords with additional growth opportunities as well as cost and revenue synergies. It will enable the Group to have earlier involvement in the development cycle of video games titles, it will enable us to share one facility at Gurgaon (New Delhi) where both Lakshya and Babel Media are located and it will provide us with a base from which to expand further in the art outsourcing market.”

UK, & India, New Delhi

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Keywords Studios acquires Liquid Violet

keywordsKeywords Studios, the technical services provider to the global video games industry, has acquired Liquid Violet, a video games voice production services company.

Keywords Studios has paid an initial cash consideration of £300,000 with a further £1.3 million payable in cash contingent upon Liquid Violet achieving certain financial targets in the three years to 31 March 2016.

Liquid Violet specialises in the management, on behalf of major video game publishers including Blizzard Entertainment and 2K, of the pre production and post production stages of localised voice-over assets for incorporation in the finished games. Formed in 2011 and based in London, it has established a growing base of blue-chip clients in the games industry due to its strong reputation for efficiently delivering large volumes of high quality audio assets, working with a multitude of audio studios across the globe.

Andrew Day, Chief Executive of Keywords Studios, commented, “We are pleased to have acquired Liquid Violet, which occupies an attractive niche, with healthy margins and good growth prospects and which will extend the Group’s audio services offering to its global customer base. We expect the use of audio in video games to grow thanks to the much enhanced capabilities of the new generation of consoles that were launched in November 2013 and as the capabilities of mobile devices continue to develop.

UK, London