Ubisoft has acquired a 70% stake in Green Panda Games, a leading publisher of free-to-play mobile games, specialized in hyper-casual games. The terms of the transaction were not disclosed.
Founded in 2013 and based in Paris, Green Panda Games develops and publishes games in the idle genre. With a 30-person team, Green Panda Games has launched more than 55 games since its creation, downloaded by some 85 million players worldwide. Many of its games have been instant hits, such as Bee Factory, Sushi Bar and Terrarium. Green Panda Games will bring to Ubisoft a sharp editorial vision in the idle games segment, data-based iterative creative processes and expertise in both user acquisition and ad monetization strategies.
Commenting on the deal, Jean-Michel Detoc, Executive Director of Ubisoft Mobile, said, “This acquisition strengthens our position in the hyper-casual market, particularly within the idle games segment. Bringing Green Panda Games into the Group fits seamlessly with our aim of offering a diversified and high-quality line-up of mobile games to an ever-wider audience. We are very excited that this talented team is joining Ubisoft’s creative force”.
France, Montreuil & Paris
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