Accenture Agrees to Acquire Mackevision

AccentureAccenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling, next-generation customer experiences and industrial, extended reality applications. The acquisition is subject to customary closing conditions. Financial terms of the transaction are not being disclosed.

Mackevision’s creation, visualization and production services are used for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films. Mackevision has developed a differentiated ability to leverage engineering data to construct ‘digital twins’ of complex physical products. By applying the latest techniques in CGI, visual effects and AR/VR, Mackevision can generate nearly any type of visual content from these twins – effectively turning engineering data into immersive product experiences and virtual applications. This highly-specialized approach has the potential to transform product design as well as fuel the next generation of consumer experiences.

Mackevision has earned international acclaim for its work on the HBO Series “Game of Thrones” – for which it was awarded an Emmy for Outstanding Visual Effects. The company’s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.

Brian Whipple, head of Accenture Interactive, said, “Mackevision’s capabilities will add a whole new dimension of content innovation to our portfolio of services. The ‘digital twin’ concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible.”

Ireland, Dublin & Germany, Stuttgart

Related articles:

Sumo Digital acquires CCP Games’ Newcastle studio

Sumo digitalSumo Digital, part of the independent game developer Sumo Group plc, has acquired CCP Games’ Newcastle studio for an undisclosed fee.

The Icelandic CCP Games, founded in 1997, is a virtual-reality games developer, best known for its flagship multiplayer title EVE: Valkyrie.

Paul Porter, Managing Director of Sumo Digital said, “Sumo is interested in all platforms for interactive entertainment, including VR. Although we’re not yet announcing what the Newcastle studio is working on, their proven skills and experience in VR is a great addition for Sumo.”

UK, Sheffield & Iceland, Reykjavik