Meredith Corporation a media and marketing company serving American women, has completed the acquisition of Real Girls Media Network, a social content hub for women online. The acquisition continues Meredith’s strategy of deepening its portfolio of content and social media offerings through the Meredith Women’s Network of digital media, which also includes powerhouse sites BHG.com and Parents.com.
Real Girls Media Network, founded in 2006, will continue to be based in San Francisco. Terms of the transaction were not disclosed, and it will not have a material effect on Meredith’s fiscal 2011 financial performance.
The Real Girls Media Network includes DivineCaroline.com as well as a premium network of branded sites for women. DivineCaroline.com is a unique platform that publishes user-generated content, alongside expert-guided editorial, to offer women a community in which to share experiences and form connections. The addition of the Real Girls Media Network – which averages approximately 4 to 5 million monthly unique visitors – increases the reach of the Meredith Women’s Network to nearly 25 million monthly unique visitors, according to Omniture SiteCatalyst measurements.
“This acquisition builds on our digital footprint and reinforces Meredith as the leading provider of authoritative and engaging content for women on the topics that matter most to them and their families,” says Liz Schimel, EVP, Consumer Relationship Management and Digital Media, Meredith National Media Group.
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