Outbrain acquires Surphace from AOL

Outbrain has acquired the Surphace technology and other assets (formerly known as Sphere) from AOL.

Outbrain provides online publishers with a service for recommending content links to increase traffic and page views, generate revenue and enhance the user experience. The Outbrain service also enables publishers to better monetize their content pages by leveraging recommended links to 3rdparty content.

“By putting the best of both platforms together, we will further establish Outbrain as the leading content discovery platform for premium online publishers,” said Yaron Galai, Co-Founder and CEO of Outbrain. “Our primary goal at Outbrain has always been to provide readers with the most compelling content recommendations possible and to empower publishers to increase revenue from their content in a user-friendly way. Merging the Surphace technology into our platform allows us to advance that mission in a very significant way.”

Surphace CEO Josh Guttman will be joining the Outbrain team as Senior Vice President and will head Outbrain’s strategic platform integrations. “I’m thrilled to see this come to fruition and to join the Outbrain team. Surphace and Outbrain have a long shared mission in helping publishers grow their business while providing readers with an engaging experience. Combining the two businesses to create the clear winner in content discovery was an easy decision,” said Guttman.

USA, New York, NY

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