GroupM acquires digital media specialist, plista, in Germany

wppWPP’s wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired plista, a digital media specialist in Germany. the terms of the deal were not disclosed.

Founded in 2008 and employing approximately 100 people, plista is an online advertising specialist bringing advertisers and publishers together via its data-driven proprietary content and advertising platform. By optimally connecting advertising with content (native advertising), advertisers maximise the plistaefficiency and effectiveness of their campaigns whilst publishers benefit from prolonged user visits and additional monetization of their digital services. GroupM sees great potential in developing plista on a global level as part of its digital specialist portfolio, parallel with Xaxis and Quisma.

plista currently operates in Germany, Austria and Switzerland. Clients include Volkswagen, Sony, Coca-Cola and RWE among others. plista’s revenues for the year ended 31 December 2012 were EUR 3.9 million with gross assets as at the same date of EUR 2.9 million.

UK, London and Germany, Berlin

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