WPP acquires stake in multinational retail marketing agency, Barrows

WPP has acquired a 35% interest in Barrows, specialists in retail marketing solutions. Barrows provides a diverse range of services – including retail strategy, shopper insight, design, manufacturing capabilities and innovative products – to blue chip clients in the fmcg sector.

Established in 1995, Barrows has offices in Brazil, South Africa, the UK and will shortly be opening in Singapore.

Barrows employs more than 400 people and its key clients and partners include the world’s leading fmcg companies across multiple geographies. The unaudited consolidated gross assets of the Barrows companies in which WPP is investing, as at 31 December 2011 were approximately US$18.3 million. Barrows’ total unaudited revenues for the year ended 31 December 2011 were approximately US$62 million.

South Africa, Durban

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