24/7 Real Media, Inc., WPP’s marketing technology company, today announced its acquisition of Panache, a provider of digital video advertising fulfillment software and services.
“Panache’s technology capabilities and extensive selection of video ad formats are unmatched in the industry,” said David J. Moore, Founder, Chairman and Chief Executive Officer of 24/7 Real Media. “The addition of these assets to 24/7 Real Media’s robust offerings, will empower us to satisfy the large and growing appetite for video in the digital advertising marketplace.”
“24/7 Real Media is a respected leader in multiplatform ad management, targeting and analytics,” said Steve Robinson, President, Panache. “Our combined capabilities create opportunities to greatly boost video and advertising revenues for our clients across all formats and devices, while reducing their operating costs and increasing efficiencies. Any publisher serious about profitable video ad monetization needs to pause, put decisions on hold, and look at what our combined companies bring to the table.”
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