WPP acquires majority stake in Cerebra Communications in South Africa

wppWPP has acquired a majority stake in Cerebra Communications, an integrated strategic communication agency based in Johannesburg. The terms of the deal were not disclosed.

Founded in 2006 and employing 35 people, Cerebra builds, engages and activates brand communities for clients including Nedbank and Vodacom. Cerebra’s services include community management, crisis management, social business strategy and creative communication campaigns. Cerebra will retain its independent positioning and will work closely with other WPP companies in South Africa and across Africa.

Audited revenues for the year ended February 2013 were approximately ZAR 17 million, with gross assets at the same date of approximately ZAR 4.1 million.

UK, London & South Africa, Johannesburg

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