Burson-Marsteller to acquire i&e SAS

WPP’s wholly-owned public relations and public affairs firm Burson-Marsteller, is to acquire communications consultancy, i&e SAS in France.

Paris-based i&e has 50 years of experience in the French market and specialises in reputation management, brand marketing and change management.  The consultancy employs around 110 people and provides public relations services to public institutions and companies, including many of France’s leading brands.

i&e’s unaudited revenues for the year ended 31 December 2011 were approximately €13 million with gross assets of approximately €5 million at the same date.

Collectively, WPP companies employ nearly 5,000 people in France (including associates) with revenues of approximately US$850 million.  On this basis, France is WPP’s seventh largest market.

UK, London & France, Paris

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