Media and marketing services company Valassis has acquired Brand.net, an online display, video and mobile advertising platform. Terms of the deal were not disclosed.
“The traditional path to purchase was linear and brought the consumer from awareness to action one step at a time,” said Rob Mason, Valassis President and Chief Executive Officer. “Today, consumers are in control and their media habits are changing at a remarkable rate which means that clients need to use a mix of media to stay both visible and relevant. That’s where Valassis has a proprietary advantage — we deliver targeted, print and digital solutions to engage consumers at every point along the path to purchase.”
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