WPP acquires digital agency Salmon

January 24, 2013 — Fusion DigiNet

wppWPP has acquired Okam Limited, the holding company of the Salmon Group. Terms of the deal were not disclosed.

Salmon provides digital consulting, design, delivery and support services to retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell.

Salmon’s consolidated unaudited revenues for the year ended 31 October 2012 were £34.3 million, with gross assets as at the same date Salmonof £11.3 million.

With a worldwide workforce of 420 people, Salmon was founded in 1989 and operates from offices in the UK, in China and in Australia.  Salmon will continue to operate as an independent and stand-alone brand within WPP and be led by CEO Neil Stewart.

Commenting on the arrival of Salmon, Sir Martin Sorrell, CEO of WPP, said “The application of technology to marketing continues to accelerate, not least in the retail market and success requires close collaboration between our clients’ marketing and sales organisations and their IT organisation. Close collaboration between Salmon and WPP’s other agencies will allow WPP to bring clients a tightly-integrated solution across both marketing and technology and help both the CMO and CIO deliver customer-centric multi-channel solutions – yet another example of where CMO and CIO have to work together.”

UK, London

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