WPP’s Kantar acquires Enprecis

wppWPP’s wholly-owned operating company Kantar, the data investment management group, has made a follow-on investment in Enprecis Inc., a company which uses a proprietary online platform to collect and analyse data about consumer experience for the automotive industry.

Founded in 2006 and based in Seattle, Enprecis has developed, ‘Continuous Quality Insight’ (CQI), a proprietary online platform to collect and analyse customer experience data for the automotive industry. The platform connects automobile manufacturers to the views of their customers with unprecedented speed and detail, informing improvements to vehicle quality and design, and identifying opportunities to strengthen loyalty. The company’s gross assets in 2012 were US$1.6 million. Enprecis clients are most of the world’s major automotive manufacturers.

Enprecis will be aligned with the automotive practice in TNS, the global market research company that is part of Kantar. It follows the acquisition of  Chinese company, Sinotrust Market Research earlier this year.

UK, London & USA, Seattle, WA

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