WPP acquires Sinotrust Market Research in China from Experian

wppWPP‘s wholly-owned operating company TNS, a custom research company, is to acquire Sinotrust Market Research, a  market research and consulting company in China, from Experian. The deal is subject to regulatory approval. Terms of the deal were not disclosed.

Founded in 1992, Sinotrust Market Research employs 350 people and has offices in Beijing, Shanghai and Guangzhou. Sinotrust Market Research is the industry market leader in automotive market research in China.experian Its offering includes consumer research, product research, brand research, channel research and customer research analysis.  It has a blue-chip client list that includes leading automobile companies.

Sinotrust Market Research’s unaudited revenues for the year ended 31 March 2013 were RMB 255 million, with gross assets at the same date of RMB 95 million.

UK, London & China, Beijing

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