Experian acquires a majority stake in Techlightenment

Experian, the information services company, has acquired a majority stake in Techlightenment, a UK-based provider of social media marketing tools.

Founded in 2007, Techlightenment is a data-driven technology and marketing business that provides social media marketing services to multinational companies and global advertising agencies. Techlightenment uses its proprietary technology platforms to help its clients market and advertise effectively using social media. Techlightenment’s clients include GlaxoSmithKline, Universal Pictures and Dr Martens.

The acquisition is a further step in Experian’s strategy to grow its digital marketing activities. It extends Experian’s capability into the increasingly important social media channel, adding to Experian’s presence in the online, email and mobile channels.

Techlightenment’s revenue in the year to 28 February 2011 is expected to be approximately £5m, with gross assets at the year-end of £2.5m. The stake in Techlightenment was acquired from its founders. Techlightenment will form part of Experian’s UK Marketing Services division.

Germany, Dusseldorf & UK, London

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