GfK acquires agricultural insights business Paterson Consulting

Market research firm GfK has acquired agricultural insights business Paterson Consulting. Paterson Consulting has established new offices in Sydney and Melbourne, Australia, for its Animal and Crop Health team.

The expanded group will report to Ai Chen Kueh, Head of Animal and Crop Health for GfK in APAC, and will complement and support activities in Japan, China, India, Thailand, Philippines, Indonesia, Vietnam, and Malaysia. The Sydney office opened in early February 2013, with Melbourne following last week.

“With these moves, we are making a strong statement about GfK’s commitment to serving the needs of this blossoming industry in the APAC market,” said Kueh. “We are focused on providing turnkey solutions for manufacturers and other firms that need to take a global approach to marketing and insight generation. The expertise of Paterson Consulting complements our existing team with additional deep industry knowledge benefiting our Animal and Crop Health clients. In addition GfK’s new Australian offices will be hubs for our increasing activities and resources in the region as a whole.”

The new, Melbourne-based team includes Will Paterson, previously Managing Director of Paterson Consulting. Bob Sloane, who previously headed agricultural market research at another agency, will lead GfK’s business from Sydney. Both are now Directors of Animal and Crop Health (ACH) for GfK in APAC. In addition, Stephen Wentworth will serve as Senior Research Manager of ACH in the region. Collectively, Paterson, Sloane, and Wentworth bring over 55 years of experience in the field to GfK.

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