GfK Group is further expanding its digital strategy With an investment in SirValUse Con-sulting, the user experience consultancy and nurago suppliers of technology for digital brand, media and usability research worldwide,
SirValUse Consulting was founded in May 2000 and specialises in the area of user experience and usability. SirValUse investigates and optimizes the user friendliness, utility value and design of websites, software, consumer electronics, mobile applications, mobile devices and industrial manufacturing technology.
GfK saus it now has a share of 40% in SirValUse Consulting and nurago, effective as of May 4. Together, SirValUse Consulting and nurago employ around 120 members of staff in Hamburg, Hanover, Berlin, Munich, London and Beijing. In 2009, the total sales of the two companies amounted to approximately EUR 6.5 million. Clients include numerous international companies from the service, retail and industrial sectors, including Google, Deutsche Telekom, OTTO, eBay, LG and Samsung.
Announcing the deal Wilhelm R. Wessels, Member of the Management Board of GfK SE, said “The clear strategic direction of GfK in the area of digital media is further cemented through our cooperation with nurago and SirValUse. We are working on new joint projects in order to link our comprehensive data on consumer behavior even more strongly with findings from online research.”
Location: Germany, Nuremberg