Keywords Studios, a technical services provider to the global video games industry, has acquired Alchemic Dream Inc. in Canada, a provider of multi-lingual customer support services for the video games industry internationally for CAD$1.25m
In addition, Keywords has completed the acquisition of Reverb Localização – Preparação de Documentos Ltda. in Brazil for to €300k.
Founded in 2001, Alchemic Dream is based in Shawinigan near Montreal, Canada where it employs 38 people, it also works with remote collaborators in 36 countries. The acquisition provides Keywords Studios with an entry point into the fast growing market for community management services, either within the game, in the game forums or within the wider social media channels. The demand for live operations support services designed to ensure players continue to engage with the game for longer is expanding due to the transition from games as a packaged product, sold through traditional retail stores, to games as a service for mobile, online, or console games.
Keywords Studios will pay a maximum total cash consideration of CAD$1.25m for 100% of Alchemic Dream dependent on certain closing balance sheet related adjustments.
Alchemic Dream’s management accounts for the 10 months to 31 October 2014 show the business achieved revenues of CAD$4.33m and profits before tax of CAD$480k. The accounts for the year to 31 December 2013 show it achieved revenues of CAD$3.7m, a loss before tax of CAD$220k and it had net assets of CAD$0.48m including net debt of CAD$0.2m.
Reverb was founded in 2012 and is based in Rio de Janeiro, Brazil. It has a small team of 5 employees, plus freelance collaborators. The company provides localisation and audio management services for Brazilian Portuguese for some leading games including World of Warcraft and Magic the Gathering. This will be Keywords’ first office in South America.
Andrew Day, Chief Executive of Keywords Studios, commented on the Alchemic Dream acquisition, “The acquisition of Alchemic Dream provides us with an important point of entry into the increasingly important market of customer care services for the video games industry.”
Commenting on the Reverb Localização acquisition, day said, “We are also pleased to be announcing our first investment in the fast developing game economy in Brazil. Brazilian Portuguese has risen to take its place in our top 5 languages alongside the more established languages of French, Spanish, German and Italian. The acquisition of Reverb provides us with a small but high quality foothold in this important growth market and we expect to be able grow our revenues and improve our margins for this language as a result.
Ireland, Dublin & Canada, Montreal & Brazil, Rio de Janeiro
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