Fusion Corporate Partners

WPP’s wholly-owned operating company Wunderman has acquired a majority stake in Binarix S.A.C. (“Phantasia”), a leading digital marketing agency in Peru. The terms of the deal were not disclosed.

Phantasia’s gross revenues for 2014 are expected to be S/.22.2 million. Clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola. Phantasia employs 200 people and is based in Lima. The agency, which provides consulting, digital marketing, creative and media buying services to its clients, was founded in 1998. It has been a Wunderman affiliate since 2012.

UK, London & Peru, Lima

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