WPP’s Xaxis to acquire media trading firm Bannerconnect

xaxisWPP‘s wholly-owned operating company Xaxis, the global programmatic media and technology platform, is to acquire Bannerconnect, a leading media trading firm based in the Netherlands. Bannerconnect specialises in providing infrastructure and services for digital media trading to publishers, advertisers and media agencies.

Bannerconnect’s technology offerings, including its real-time optimisation platform Bright™, are complementary to the current global capabilities of Xaxis. Bright™ provides advertisers with real-time optimisation technology and visualisation tools for their digital campaigns.

Founded in 2004 in Sittar, the Netherlands, and with offices also in Amsterdam and London, Bannerconnect employs Bannerconnect10-finalover 40 people. Bannerconnect’s revenues for the year ended 31 December 2013 were EUR 4.3 million with gross assets as at the same date of EUR 8.3 million.

UK, London & The Netherlands, Sittar

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