Fusion Corporate Partners

WPP‘s wholly-owned operating company Xaxis, the global programmatic media and technology platform, is to acquire Bannerconnect, a leading media trading firm based in the Netherlands. Bannerconnect specialises in providing infrastructure and services for digital media trading to publishers, advertisers and media agencies.

Bannerconnect’s technology offerings, including its real-time optimisation platform Bright™, are complementary to the current global capabilities of Xaxis. Bright™ provides advertisers with real-time optimisation technology and visualisation tools for their digital campaigns.

Founded in 2004 in Sittar, the Netherlands, and with offices also in Amsterdam and London, Bannerconnect employs over 40 people. Bannerconnect’s revenues for the year ended 31 December 2013 were EUR 4.3 million with gross assets as at the same date of EUR 8.3 million.

UK, London & The Netherlands, Sittar

Related articles:

• WPP takes majority stake in GroupM and JWT businesses in Russia Posted on January 13, 2014
• WPP agrees to acquire majority stake in Marketeers Vietnam Posted on January 10, 2014
• GroupM acquires digital media specialist, plista, in Germany Posted on January 7, 2014
• WPP’s December acquisitions – Crystal Semantics, Vocanic, Social Lab, Fisheye Analytics, Richard Attias & Associates, ARMI, RC&M, ClickMedia and MASSCOM Posted on December 27, 2013
• WPP acquires majority stake in Cerebra Communications in South Africa Posted on November 27, 2013
• WPP acquires app creator Bottle Rocket Posted on November 8, 2013
• WPP’s VML acquires IM2.0, a digital advertising and media agency in China October 15, 2013
• WPP’s Kantar acquires Enprecis Posted on September 26, 2013
• WPP’s tenthavenue acquires minority stake in Candyspace in the United Kingdom Posted on September 2, 2013
• WPP Digital acquires minority stake in Mutual Mobile in the United States August 15, 2013
• WPP takes stake in early-stage mobile content platform Muzy June 18, 2013
• WPP to acquire a 49% stake in Heureka Group in Poland Posted on June 6, 2013
• WPP acquires Sinotrust Market Research in China from Experian Posted on May 13, 2013
• WPP announces results for the year ended 31 December 2012 Posted on May 2, 2013
• WPP makes strategic investment in SFX Entertainment March 18, 2013
• WPP’s XM acquires majority stake in Thomas Idea in Thailand March 14, 2013
• WPP acquires john st. a creative agency in Canada posted on March 7, 2013
• WPP reports better-than-expected full-year 2012 results Posted on March 1, 2013
• WPP acquires digital agency Salmon Posted on January 24, 2013WPP acquires remaining shares of three Colombian agencies Posted on January 11, 2013
• WPP’s GroupM acquires majority stake in PLAY Communication Posted on January 3, 2013
• WPP acquires stake in Globant Posted on January 3, 2013
• WPP to acquire a majority stake in Filmworks China Posted on December 18, 2012
• WPP’s GroupM acquires a majority stake in Netbooster Asia Posted on November 13, 2012
• Commarco/WPP acquires majority interest in digital agency KKLD in Germany Posted on July 24, 2012
• WPP Digital acquires majority stake in marketing technology solution group Acceleration Posted on July 23, 2012
• Millward Brown to acquire consumer insight company, Cadem Advertising, in Chile Posted on July 23, 2012
• Kantar completes the acquisition of a majority stake in Press Index S.A. in France Posted on July 17, 2012
• JWT acquires majority stake in digital agency, Activeark Oy in Finland Posted on July 17, 2012
• Ogilvy & Mather acquires majority stake in Foster, a digital agency in Brazil Posted on July 17, 2012
• Kantar to acquire a majority stake in Press Index S.A. in France Posted on July 6, 2012
• GroupM, WPP’s global media investment management arm, to acquire Alchemedia Posted on July 2, 2012
• Burson-Marsteller to acquire i&e SAS Posted on June 25, 2012
• WPP to acquire AKQA Posted on June 20, 2012
• WPP plc to acquire 87% of Press Index S.A posted on June 14, 2012
• Ogilvy & Mather acquires stake in Istropolitana Group posted on June 18, 2012
• JWT to acquire majority stake in Hungama Digital Services in India Posted on June 13, 2012
• KBM Group to acquire a majority stake in digital data agency Predictys SAS Posted on May 29, 2012
• Ogilvy & Mather to acquire a stake in Today Advertising in Myanmar posted on May 21, 2012
• WPP’s Possible Worldwide acquires Grape LLC in Russia Posted on May 18, 2012
• WPP’s Penn Schoen Berland acquires First Movies International Posted on April 19, 2012
• WPP Digital invests in mySupermarket Posted on April 19, 2012
• WPP acquires EffectiveUI Posted on April 16, 2012
• WPP acquires stake in multinational retail marketing agency, Barrows Posted on April 16, 2012
• WPP to acquire Carnation Internet Tanácsadó Zrt in Hungary Posted on April 16, 2012
• WPP acquires Crowdverb, an advocacy firm in the US Posted on April 16, 2012
• WPP’s Kantar Retail to acquire minority interest in retail consultancy GME in the UAE Posted on April 16, 2012
• JWT to acquires stake in digital agency, Converge Technologies in Pakistan Posted on March 20, 2012
• 24/7 Real Media acquires digital video advertising company Panache Posted on December 6, 2011
• Possible Worldwide Acquires Brazilian Digital Agency Grïngo posted on June 3, 2011
• WPP Acquires a Majority Stake in F.biz, the Largest Independent Digital Agency in Brazil Posted on June 3, 2011
• WPP acquires Who Digital in Vietnam Posted on March 23, 2011
• WPP Digital acquires Blue State Digital Posted on December 30, 2010
• WPP acquires Marketing Direct Posted on December 9, 2010
• WPP acquires consumer and business transaction data firm I-Behavior Posted on November 10, 2010
• ghg acquires Geoff Howe Marketing Communications Posted on August 29, 2010
• WPP Digital takes stake in digital advertising measurement firm in China Posted on August 13, 2010