Brightcove, a provider of cloud services for video, has completed its acquisition of Unicorn Media, a leading provider of cloud video ad insertion technology, for approximately $49 million. The purchase price consists of 2,850,547 shares of Brightcove stock and approximately $9.1 million of cash.
David Mendels, Chief Executive Officer of Brightcove, commented, “We are excited to welcome the Unicorn Media team to Brightcove. We believe its innovative cloud-based ad insertion technology and our industry-leading Video Cloud platform will enable a dramatic improvement in the targeting, personalization and monetization of the rapidly increasing amount of online video content being delivered by digital media companies.”
Brightcove will rebrand the Unicorn Media product line as Brightcove Once and will continue to develop, operate and support the service while also integrating the technology with other Brightcove services.
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