Nielsen acquires Harris Interactive

harris-logo-newNielsen Holdings N.V., a  global provider of information and insights into what consumers watch and buy, has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, Inc., a global market research firm. Nielsen completed the acquisition of Harris through a merger under Delaware law.

Harris Interactive will be integrated into Nielsen’s Buy business segment, which provides information and insights to manufacturers and retailers that helps them make more informed and impactful business decisions. Nielsen will retain The Harris Poll® brand.

“Harris Interactive is a natural fit with Nielsen’s portfolio of solutions, as the organization shares Nielsen’s commitment to deliver robust and integrated insights to clients to drive business outcomes,” said John J. Lewis, President, Americas, Nielsen. “This acquisition enables deeper insights into consumer sentiment as well as what consumers are, watching and buying while also expanding our footprint with important industry verticals including pharmaceutical, automotive and financial services.”

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