The Nielsen Company announces the pricing of Its Initial Public Offering

Nielsen Holdings N.V. has priced its initial public offering of 71,428,572 shares of its common stock at $23.00 per share. The Nielsen Company’s shares of common stock are expected to begin trading today, January 26, on the New York Stock Exchange under the ticker symbol “NLSN.” The Nielsen Company has also priced its concurrent offering of $250 million in aggregate principal amount of mandatory convertible subordinated bonds, which will be mandatorily convertible into shares of The Nielsen Company’s common stock on February 1, 2013. The bonds will bear interest at a rate of 6.25% per annum, and the conversion rate per $50.00 principal amount of bonds will be between 1.8116 and 2.1739, depending on the market value of The Nielsen Company’s common stock, subject to customary anti-dilution adjustments.

In the initial public offering, The Nielsen Company will sell 71,428,572 shares of common stock. The IPO’s underwriters have a 30-day option to purchase up to 10,714,286 of additional shares of common stock from The Nielsen Company at the initial public offering price less the underwriting discount. In the bond offering, The Nielsen Company will sell an aggregate principal amount of $250 million of bonds. The underwriters of the bond offering have a 30-day option to purchase up to an additional $37.5 million in aggregate principal amount of bonds from The Nielsen Company at the initial public offering price less the underwriting discount.

The Nielsen Company will receive net proceeds of approximately $1,560 million from the initial public offering of its common stock and approximately $240 million from the bond offering after payment of commissions and estimated expenses. The Nielsen Company intends to use the proceeds to repay a portion of its outstanding indebtedness and to pay an advisory agreement termination fee to its current owners.
J.P. Morgan, Morgan Stanley, Credit Suisse, Deutsche Bank Securities, Goldman, Sachs & Co. and Citi are serving as joint book-running managers for both offerings, with BofA Merrill Lynch, William Blair & Company, Guggenheim Securities, Wells Fargo Securities, Blaylock Robert Van, LLC, HSBC, Loop Capital Markets, Mizuho Securities USA Inc., Ramirez & Co., Inc. and The Williams Capital Group, L.P. are acting as co-managers.

USA, New York, NY

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