Rentrak to acquire Nielsen EDI

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website
 
ACQUISITION 
FDN Database Reference:  F231109-271
 
Acquirer:  Rentrak Corporation
ACQ Web:  http://www.rentrak.com/
Location:  USA, Portland, OR
Region:  North America
Description:  Media measurement and research company
Category:  Market Research
Contact 1:  Bill Livek, Chief Executive Officer, Rentrak
Contact 2:  Ron Giambra, Executive Vice President, Rentrak 
 
Vendor:  The Nielsen Company / Nielsen EDI
Vendor Web:  http://www.nielsen.com
Location:  USA, New York & Los Angeles
Region:  North AmericaDescription:  Global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications.   Nielsen EDI provides measurement, information and research solutions for the motion picture industry
Category: Media, Market Research
Contact:  Eric Weinberg, President, Nielsen Entertainment
  
Aprox. Value:  Undisclosed
 
Details:  Rentrak Corporation and The Nielsen Company have announced that the companies have signed a definitive agreement under which Rentrak will acquire Nielsen EDI from The Nielsen Company. The transaction, which is expected to close in the first calendar quarter of 2010, is subject, in some jurisdictions, to consultation with employee representative bodies and other regulatory requirements. As part of the transaction, Nielsen will also enter into a long term data license agreement with Rentrak for continued access to certain box office sales information for certain of its existing products and services that currently use or feature such data.Nielsen EDI will be integrated into Rentrak’s AMI division.
 
Link: Press Release

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