Demand for media IPOs growing – Demand Media and Nielsen shares soar above their IPO prices

Nielsen Holdings and Demand Media rallied on Wednesday in their trading debuts, signalling that demand for media-related IPOs was building.

Nielsen’s shares rose 8.7 percent from its initial public offering price, and Demand Media’s shares rose 33.2 percent.

Nielsen’s IPO, the biggest of the two, is the first of what is expected to be a rush of big private equity-backed IPOs in 2011. Nielsen raised $1.6 billion on Tuesday, nearly a tenth more than expected.

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USA, New York, NY & Santa Monica, CA

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