Demand Media IPO – Details

The SEC form is now available for the Demand Media IPO.


“The business is comprised of two distinct and complementary service offerings: Content & Media and Registrar.

Substantially all revenue is generated through the sale of advertising in their Content & Media service offering and through domain name registrations in their Registrar service offering. For the year ended December 31, 2009 and the six months ended June 30, 2010, Demand media reported revenue of $198 million and $114 million, respectively. For these same periods, they reported net losses of $22 million and $6 million, respectively, operating loss of $18 million and $4 million, respectively, and adjusted operating income before depreciation and amortization, or Adjusted OIBDA, of $37 million and $26 million, respectively.

Read the full details here

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