WPP acquires Medialets in the US

wppWPP announces has acquired Medialets Inc., creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.   The terms of the deal were not disclosed.

Medialets’ clients include American Express, HBO, Johnson & Johnson and SKY Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London. Medialets was founded in 2008.

UK, London & USA, New York, NY

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WPP to acquire minority stake in FlowNetwork in Sweden

wppWPP is to acquire a minority stake in FlowNetwork, a Swedish broadcast content provider. FlowNetwork delivers its programmes via the internet and supplies Sweden’s regional newspapers with technology and content.

Newspapers served by FlowNetwork include Norrköpings tidningar, Folkbladet, Motala Vadstena Tidning, Norrländska Socialdemokraten, Östgöta Correspondenten, Norrbottens-Kuriren, Västervik-Tidningen, Hela Gotland and UNT. FlowNetwork is co-producer of the new Swedish drama series “Gåsmamman”.

The terms of the deal were not disclosed.

UK, London & Sweden

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WPP’s Wunderman acquires majority stake in digital marketing agency Phantasia in Peru  

wppWPP’s wholly-owned operating company Wunderman has acquired a majority stake in Binarix S.A.C. (“Phantasia”), a leading digital marketing agency in Peru. The terms of the deal were not disclosed.

Phantasia’s gross revenues for 2014 are expected to be S/.22.2 million. Clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola. Phantasia employs 200 people and is based in Lima. The agency, which provides consulting, digital marketing, creative and media buying services to its clients, was founded in 1998. It has been a Wunderman affiliate since 2012.

UK, London & Peru, Lima

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WPP leads US$250 million investment round in George Pyne’s Bruin Sports Capital 

wppWPP is leading a syndicate investing $250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne, the former President of IMG Worldwide’s global sports and entertainment business.

Bruin Sports Capital will build its portfolio organically, as well as through acquisitions and investments in established sports marketing businesses, sports federations, leagues and franchises. WPP will have a preferred partnership arrangement with Bruin Sports Capital that will allow its operating companies’ clients access to unique media and sponsorship opportunities in sport.

“WPP’s investment in sports and sports content through Bruin Sports Capital is an important part of its strategy, as it impacts new markets, new media, data investment management and the application of technology and horizontality,” said Sir Martin Sorrell, Founder and CEO of WPP.  “George is a major talent in the sports business world and based on his track record, I’m confident that the clients who work with WPP’s operating companies will be given access to many high-value media and sponsorship opportunities. GroupM, our wholly owned media investment management company, manages over US$100 billion in billings (according to RECMA) and there is growing interest on the part of clients to invest some of that portfolio in content and sport.”

UK, London & USA, New York, NY

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WPP acquires digital agency Clarus in Mexico

wppWPP is to acquire the assets of Maka Marketing Digital S.A. de C.V. and Clarus Digital S.A. de C.V. (“Clarus”), a digital marketing agency in Mexico.

Clarus’ 2014 revenues should reach MXN$ 108 million. Clients include Telcel, Citi-Banamex, Aeromexico, and Sigma Alimentos. The agency, which now employs 112 people, was founded in 2009 and provides full-service digital marketing and media buying capabilities to its clients. It is based in Mexico City.

UK, London & Mexico, Mexico City

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JWT New Zealand acquires Heyday, a New Zealand digital agency  

wppWPP company JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington, New Zealand.

Founded in 2000, Heyday is one of New Zealand’s most comprehensive and respected digital agencies. The company’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development. Key clients include ANZ Bank; Trade Me, New Zealand’s largest Internet-auction website; and Z Energy.

For the year ending 31 March 2014, Heyday’s revenues were NZD 4.0 million, with gross assets of NZD 1.7 million, as at the same date. The company employs 35 people.

UK, London & New Zealand, Wellington

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WPP’s POSSIBLE acquires digital agency Swift in the US

wppWPP’s wholly-owned company POSSIBLE, a creative digital agency, has acquired The Swift Collective, Inc. in the United States.

Swift is a digital agency that specializes in creative and strategy, branded content creation and social media.

Swift’s revenues for 2014 will be over US$13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Based in Portland, Oregon, Swift employs over 70 people.

UK, London & USA, Portland, OR

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