WPP to acquire minority stake in FlowNetwork in Sweden

wppWPP is to acquire a minority stake in FlowNetwork, a Swedish broadcast content provider. FlowNetwork delivers its programmes via the internet and supplies Sweden’s regional newspapers with technology and content.

Newspapers served by FlowNetwork include Norrköpings tidningar, Folkbladet, Motala Vadstena Tidning, Norrländska Socialdemokraten, Östgöta Correspondenten, Norrbottens-Kuriren, Västervik-Tidningen, Hela Gotland and UNT. FlowNetwork is co-producer of the new Swedish drama series “Gåsmamman”.

The terms of the deal were not disclosed.

UK, London & Sweden

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