WPP’s wholly owned operating company Y&R Advertising is to acquire the creative and research agency of MCS Holding LLC, one of Mongolia’s largest conglomerates.
The deal marks WPP’s first acquisition in Mongolia. In addition, Y&R becomes the first global ad network to establish a majority-owned agency office in the country.
Established in 2008, the creative and research agency provides a range of services, including advertising development and events management as well as consumer and retail market research services. Its clients include MCS Asia Pacific Brewery, Dell, Herbalife, and JTI. The agency has approximately 45 people.
Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP’s global research consultancy TNS, which will be the first international research consultancy to establish a presence in Mongolia.
UK, London & Mongolia