GroupM to acquire majority stake in The Glitch in India

February 12, 2018 — Fusion DigiNet

GroupMWPP‘s wholly-owned global media investment group, GroupM, is to acquire a majority stake in The Glitch, a digitally-led creative agency. The terms of the transaction were not disclosed.

The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date.

C.V.L. Srinivas, country manager for WPP India and chief executive GroupM South Asia, said, “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients.”

USA, New York, NY & India, Mumbai & Delhi

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WPP acquires Medialets in the US

April 15, 2015 — Fusion DigiNet

wppWPP announces has acquired Medialets Inc., creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.   The terms of the deal were not disclosed.

Medialets’ clients include American Express, HBO, Johnson & Johnson and SKY Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London. Medialets was founded in 2008.

UK, London & USA, New York, NY

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WPP increases its stake in IBOPE, Latin America’s data investment management group

December 17, 2014 — Fusion DigiNet

wppWPP’s wholly-owned media research and analytics business, Kantar Media, is to acquire the entire issued quota capital of IBOPE Participações Ltda, which holds a majority of the capital of IBOPE Pesquisa de Midia e Participações Ltda, IBOPE Latinoamericana SA and IMI.com (collectively the “IBOPE Media Group”).  WPP has been a minority shareowner in the IBOPE Media Group since 1997.

In addition, WPP will acquire the remaining 45% stake that it does not already own in Millward Brown do Brasil Ltda,  a market research agency,  already part of Kantar.  The Group will also acquire a 49% stake in IBOPE Inteligȇncia Pesquisa e Consultoria Ltda, the best-known political and social polling brand in Latin America.

Founded in 1942 in Rio de Janeiro, Brazil, as The Brazilian Institute of Public Opinion and Statistics, IBOPE is a provider of insight, information and data in the Brazilian and Latin American markets.  The IBOPE Media Group employs over 2,200 people in offices in 16 countries,  throughout Latin America and the United States. 

For the year ending 30 September 2013, IBOPE Media’s gross revenues were R$392 million, with gross assets of R$225 million as at the same date. Clients include media owners, investors and marketing communications agencies.  

Commenting on the deal, Sir Martin Sorrell, CEO, WPP said:  “I’m very pleased to welcome our long-standing partners at IBOPE fully into the WPP group. This acquisition further strengthens our capabilities in data investment management and at the same time in an important fast growth region. We intend to accelerate and deepen IBOPE’s investment plans in Latin America, enabling us to offer regional clients the critical data they need, both in stand-alone media research and also in ways that combine media and purchase data to even more powerful effect. “

UK, London & Brazil, Rio de Janeiro

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JWT New Zealand acquires Heyday, a New Zealand digital agency  

December 8, 2014 — Fusion DigiNet

wppWPP company JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington, New Zealand.

Founded in 2000, Heyday is one of New Zealand’s most comprehensive and respected digital agencies. The company’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development. Key clients include ANZ Bank; Trade Me, New Zealand’s largest Internet-auction website; and Z Energy.

For the year ending 31 March 2014, Heyday’s revenues were NZD 4.0 million, with gross assets of NZD 1.7 million, as at the same date. The company employs 35 people.

UK, London & New Zealand, Wellington

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WPP’s POSSIBLE acquires digital agency Swift in the US

December 3, 2014 — Fusion DigiNet

wppWPP’s wholly-owned company POSSIBLE, a creative digital agency, has acquired The Swift Collective, Inc. in the United States.

Swift is a digital agency that specializes in creative and strategy, branded content creation and social media.

Swift’s revenues for 2014 will be over US$13 million and its clients include HTC Corporation, Starbucks, Nestle USA and REI. Based in Portland, Oregon, Swift employs over 70 people.

UK, London & USA, Portland, OR

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Ogilvy & Mather acquires Gloo Digital Design in South Africa

November 4, 2014 — Fusion DigiNet

ogilvyWPP’s wholly-owned marketing communications network, Ogilvy & Mather, has acquired Gloo Digital Design, a South African digital design agency, specialising in creative campaign solutions for all sectors across the digital media space.

Founded in 2005, with offices in Cape Town and Johannesburg, Gloo is one of South Africa’s most awarded digital agencies and has been named Digital Agency of the Year, every year for the past seven years, by Financial Mail’s AdFocus Awards. Gloo’s audited revenues for the financial year ended June 2014 were ZAR 70.5 million with gross assets as at the same date of ZAR 27.5 million.

UK, London & South Africa, Cape Town

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WPP’s GroupM acquires 49% of Haworth Marketing + Media in the United States

September 23, 2014 — Fusion DigiNet

wppWPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media in the United States.

Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date. The agency manages media investment for clients such as Target, Ben & Jerry’s, Beats by Dr. Dre, Honeywell, DreamWorks Animation and The Oscars. Haworth, which employs 140 people and has offices in Minneapolis and Los Angeles, was founded in 1970.

UK, London & USA, Minneapolis, MN

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WPP and ITV invest in digital content studio Indigenous Media

September 16, 2014 — Fusion DigiNet

wppWPP is taking a significant minority stake in Indigenous Media along with ITV, the UK’s largest commercial broadcast network.

Indigenous Media LLC is a new digital studio that produces high-quality scripted content and develops channel brands for content distribution, founded by award-winning film makers Jon Avnet, Rodrigo Garcia and Jake Avnet.

itvWPP and ITV will contribute advertising and distribution expertise, allowing Indigenous Media to focus on creating content that will attract brand sponsorships, and global distribution on multiple platforms. Other investors include Advancit Capital and individuals including Steven Tisch, Michael Price and Dr. Aaron Stern. Indigenous Media is based in Los Angeles.

Indigenous Media will focus on producing scripted hour-long and half-hour long series for digital platforms worldwide, as well as developing multi-platform content brands. Director/producers Jon Avnet (Black Swan, Justified, Fried Green Tomatoes, Risky Business), Rodrigo Garcia (Albert Nobbs, In Treatment, Big Love, Last Days in the Desert), and Jake Avnet have won Oscars, Emmys and Tonys for their work. They bring well established relationships with such talents as Julia Stiles, Jennifer Beals, America Ferrera, Jennifer Garner, Anna Paquin, Maggie Grace and Alfred Molina, and writers/directors Marta Kauffman, Betty Thomas, Lesli Linka Glatter, Paul Brickman, and Neil LaBute to the new company.

The Avnets and Garcia have already won critical acclaim for the female-centric WIGS digital content model they founded, which has Fox Broadcasting as its strategic partner. WIGS, which is available on Hulu and FOXNOW, develops high-quality original series, short films, and documentaries, all starring female leads. WIGS has been recognized by The Webbys, Streamy’s, IAWTV, and Writers Guild of America, among others.

UK, London & USA, Los Angeles, CA

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Salmon acquires e-commerce digital agency Neoworks in the UK

September 11, 2014 — Fusion DigiNet

WPP’s wholly-owned operating company Salmon, an e-commerce agency, has acquired e-commerce specialists, Neoworks Limited in the UK.

Salmon, a WPP Digital company, is known for its design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers with more than US$5 billion of online sales running through platforms which it has built. Neoworks, which specialises in the implementation of e-commerce sites using SAP’s hybris technology, will complement Salmon’s existing technology skills and give clients greater flexibility to work with the most appropriate platform for their needs.

London-based Neoworks employs 35 people and services clients including Ted Baker, ASICS, and T-Mobile. The agency’s consolidated unaudited revenues for the year ended 31 March 2014 were £3.9 million, with gross assets of £2.7 million as at the same date.

UK, London

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GroupM has agreed to acquire digital search marketing agency Keyade in France

August 26, 2014 — Fusion DigiNet

WPP’s wholly-owned operating company GroupM, WPP’s global media investment management arm, has agreed to acquire Keyade, a leading digital search marketing agency in France.

Founded in 2006 and employing around 75 people in Paris and Dubai, the agency specialises in performance-driven online media purchasing. Clients include La Redoute, Air France and Interflora.

Keyade’s unaudited revenues for the year ended 31 March 2014 were EUR 7.0 million with gross assets of approximately EUR 8.6 million as at the same date.

UK, London & France, Paris

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Millward Brown acquires research firm InsightExpress in the US Posted on August 26, 2014

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