WPP – Two November Deals – Cleartag in Lebanon – Helder Marketing & Communicatie B.V. in the Netherlands

November 23, 2015 — Fusion DigiNet

(1) J. Walter Thompson Company to acquire a majority stake in creative digital agency Cleartag in Lebanon
November 23, 2015

WPP’s J. Walter Thompson Company, a global marketing communications agency, is to acquire a majority stake in Cleartag, an independent full service digital marketing consultancy in Lebanon and the UAE.

Founded in 2000, Cleartag offers a broad range of digital consulting, user experience, advertising and campaign services. The agency employs around 65 people in Beirut and Dubai.

Cleartag’s unaudited revenues for the year ended 31 December 2014 were US$3.6 million with gross assets of approximately US$1.5 million as at the same date.
UK, London & Lebanon, Beirut & UAE, Dubai

(2) WPP’s Maxus to acquire Helder Marketing & Communicatie B.V. in the Netherlands
November 16, 2015

WPP’s Maxus, a media investment management agency that is part of GroupM, WPP’s global media investment management division, is to acquire Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands.

Founded in 2006, Helder is a value-added media agency with a focus on direct response and ROI evaluation services. Helder specialises in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux. Helder’s revenues for the year ended 31 December 2014 were approximately €1.13 million with gross assets of approximately €1.14 million as at the same date.

From 1 January 2016 Maxus will legally merge with Helder to create Maxus + Helder.

UK, London & Netherlands, Amsterdam

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