WPP acquires healthcare media specialist CMI in the US

wppWPP has acquired Communications Media, Inc., one of the largest healthcare media agencies in the US. The terms of the deal were not disclosed.

CMI’s unaudited revenues were US$38 million as of December 31, 2015. Its clients include 10 of the top 20 pharmaceutical advertisers in the United States and overall it represents 340 brands among 51 clients. CMI employs more than 210 people and is based in King of Prussia, PA, with offices in New York, Philadelphia, and Pennsauken, NJ. It was founded in 1989.

CMI a provider of media investment management and non-sales force promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries. As part of the acquisition, Ogilvy CommonHealth Medical Media, the media practice of WPP’s wholly-owned Ogilvy CommonHealth Worldwide, will become part of CMI. CMI will become a media investment management hub for GroupH, parent company for WPP’s healthcare specialist companies.

UK, London & USA, King of Prussia, PA

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