WPP’s Sudler & Hennessey acquires majority stake in System Analytic in Lon

WPP’s wholly-owned operating company, Sudler & Hennessey, a global healthcare marketing and communications network, has acquired a majority stake in healthcare key opinion leader engagement company, System Analytic.

System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.

Founded in 2007, the company employs around 20 people in London. Unaudited revenues for the year ended 5 April 2015 were £2.1 million, with gross assets at the same date of £1.0 million.

UK, London

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