GroupM to acquire majority stake in The Glitch in India

GroupMWPP‘s wholly-owned global media investment group, GroupM, is to acquire a majority stake in The Glitch, a digitally-led creative agency. The terms of the transaction were not disclosed.

The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date.

C.V.L. Srinivas, country manager for WPP India and chief executive GroupM South Asia, said, “The communications ecosystem in India has evolved dramatically in the last few years and GroupM continues to lead the market in creating cutting-edge solutions that leverage data, technology and creativity. With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients.”

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Endeavor acquires marketing agency 160over90

WMEEndeavor, the new name for the entertainment conglomerate formed after WME’s acquisition of IMG, has agreed to acquire branding and marketing agency 160over90 from private equity firm Searchlight Capital Partners. The terms of the transaction were not disclosed.

160over90 handles branding and marketing for a number of colleges, sports teams and brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, UCLA and Under Armour. The agency, which has about 180 employees, will be housed within Endeavor Global Marketing, the division that in recent years has acquired experiential agencies IMG LIVE and Fusion Marketing, as well as public relations firm Catalyst. Endeavor also has a stake in ad agency darling Droga5.

Mark Shapiro, co-president of WME and IMG, which still exist as independent businesses within Endeavor, said, “As the business continues to move away from the 30-second spot and into a full-fledged focus on experiences, we want to be fully armed and stand out with a unique platform. The 160over90 agency can enhance the platforms and channels and content that we are creating and producing for our clients, from Hollywood to sports.”

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