WPP acquires creative agency BAR in Portugal

wppWPP has acquired Bomtempo, Anahory & Ralha – Serviços Criativos, S.A. (“BAR”), an independent creative agency in Portugal. BAR will merge operations with Ogilvy & Mather Portugal, with the combined business trading as BAR Ogilvy. It will be managed by the founders of BAR: Jose Bomtempo, Diogo Anahory and Miguel Ralha.

Founded in Lisbon in 2009, BAR is an integrated agency with a strong creative reputation. Clients include Sagres, Millennium BCP, CUF, Nowo, TAP and Nespresso.

BAR’s consolidated unaudited revenues for the year ended 31 December 2016 were €2.5 million, with gross assets of €2.4 million as at the same date.

UK, London & Portugal, Lisbon

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